1.3 Objectives of international firms Flashcards

1
Q

What are the different objectives of an internationalization

A
  • Resource seeking
  • Market seeking
  • Efficiency seeking
  • Strategic Asset Seeking
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2
Q

Resource seeking objectiveq

A
  • Access resources at foreign market not available at home (ex natural resources)
  • Access to cheaper resources abroad ex labor
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3
Q

Market seeking

A
  • Access to new markets with high volume or growth rates

- Establishing bridge heads (ex one market close to another)

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4
Q

Efficiency seeking

A
  • Ec of scale
  • Ec of scope through synergies
  • Risk diversification
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5
Q

Strategic Asset Seeking

A
  • Participant in foreign network

- Local presence at lead market (ex. Have R&D unit on sillicon valley)

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6
Q

Objectives in reality

A
  • Several objectives at the same time
  • no objective more important than another (depend on type of company)
  • objective change with time
  • objective influence strategy, structure, sulture of firm
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