1.3 Objectives of international firms Flashcards
1
Q
What are the different objectives of an internationalization
A
- Resource seeking
- Market seeking
- Efficiency seeking
- Strategic Asset Seeking
2
Q
Resource seeking objectiveq
A
- Access resources at foreign market not available at home (ex natural resources)
- Access to cheaper resources abroad ex labor
3
Q
Market seeking
A
- Access to new markets with high volume or growth rates
- Establishing bridge heads (ex one market close to another)
4
Q
Efficiency seeking
A
- Ec of scale
- Ec of scope through synergies
- Risk diversification
5
Q
Strategic Asset Seeking
A
- Participant in foreign network
- Local presence at lead market (ex. Have R&D unit on sillicon valley)
6
Q
Objectives in reality
A
- Several objectives at the same time
- no objective more important than another (depend on type of company)
- objective change with time
- objective influence strategy, structure, sulture of firm