1.3 Marketing Mix Flashcards
1
Q
What are the 4 P’s
A
Product
Price
Place
Promotion
2
Q
What are the 3 words for a businesses approach the global marketing mix.
Describe them
(there are 3)
A
Ethnocentric - No change in Marketing Mix
Polycentric - Change in marketing mix to cater to individual markets
Geocentric - Some change but also no change (50/50)
3
Q
Above the line marketing
A
Promoting product/service using media
4
Q
Below the line Marketing
A
Promoting product/service using non-media. More direct
- Posters
- Sponsorship
- Sales Promotions