1.3 Business key terms (part 3) Flashcards
1
Q
marketing strategy
A
a set of plans that aim to achieve a specific marketing objective
2
Q
Boston Matrix
A
a 2x2 matrix model that analysis a product portfolio according to the
1) growth rate of the market
2) the relative market share of products within the market
3
Q
extension strategies
A
methods used to prolong the life of a product
4
Q
product portfolio
A
a collection of products a business is currently marketing
5
Q
product lines
A
a group of products that are very similar
