1.2.3 Market Segmentation Flashcards
1
Q
Demographics
A
The study of the statistical differences that exist within a population, both now and in the future
2
Q
Lifestyle
A
Grouping people by common characteristics in how they live
3
Q
Location
A
The extent to which consumers identify
with the place where they were born or grew up
4
Q
Market segments
A
The subsets within a market that have been identified as a result of market segmentation
