1.2.1 Customer Needs Flashcards
1
Q
Price
A
How much a good/service costs
2
Q
Quality
A
Quality means getting what a customer want, or perhaps better than expected
3
Q
Convenience
A
Making life easier for customers
4
Q
Choice
A
Giving customers options and increasing
the chance that the product will be suited to
the tastes/habits of one type of customer
5
Q
Identifying customers
A
Finding out who the customers are: their age, gender, incomes, where they live and what they want
6
Q
Understanding customers
A
learning why customers do what they do, making it easier to see how to make a product that better suits them
