1.2.2 Market Research Flashcards
1
Q
Focus group
A
A group discussion among people selected from the target market; it draws on psychology to provide qualitative insights into consumer attitudes
2
Q
Primary research
A
Research conducted first-hand; it is tailored to a company’s specific needs
3
Q
Qualitative data
A
In-depth research into the opinions and views of a small group of potential or actual customers
4
Q
Quantitative data
A
Factual research among a large enough sample of people to provide
statistically reliable results
5
Q
Secondary research
A
When a company uses research that has already been carried out for general purposes
