1.2.3 market segmentation Flashcards
1
Q
What is segmentation?
A
Market research will show that a particular
product appeals to a specific group of people
2
Q
Market segment - Location
A
A business may decide to
sell its product in just one
country, one region (like
Scotland), or in an even
smaller area
3
Q
Market segment - demographics
A
Demographics mean statistical data relating to the population
and particular groups within it
4
Q
Market segment - lifestyle
A
Customers can be grouped
according to the way they
lead their lives and the
attitudes they share
5
Q
Market segment - Holidays
A
A business may decide to segment
the market according to lifestyle
6
Q
Market segment - Income
A
The population can be segmented according
to annual salary (e.g. £15,000, £30,000 etc.) or
type of job and social class
