1.2.1 customer needs Flashcards
What customer needs are
price
quality
choice
convenience
*The importance of identifying and
understanding customers:
generating sales
business survival
Definition: Customers’ needs
In business terms a need is a problem which
customers could solve with the purchase of a
product or service
Customer needs - price
Customers need a product or
service that is the right price
Customer needs - quality
Customers need products that are of a satisfactory quality
Customer needs – product range
Not every customer wants the same product or service, so businesses
may produce a range
Customer needs – saving time and
money
Customer convenience means
saving the customer time and
effort in some way
Generating sales
A business needs to generate sales to survive
Business survival
If a business does not identify and
satisfy customer needs it will not
survive.
