12.2

Question 1

attitudes

Answer 1

People’s evaluations of objects, events, or ideas

Question 2

mere exposure effect

Answer 2

greater exposure to the item, and therefore greater familiarity with it, causes people to have more-positive attitudes about the item.

Question 3

attitude accessibility

Answer 3

refers to the ease or difficulty that a person has in retrieving an attitude from memory.

Question 4

explicit attitudes

Answer 4

attitudes that a person can report

Question 5

implicit attitudes

Answer 5

influence a person’s feelings and behavior at an unconcious level

Question 6

cognitive dissonance

Answer 6

An uncomfortable mental state due to contradiction between two attitudes or between an attitude and a behavior.

*people like to smoke, even though it might eventually kill them

Question 7

postdecisional dissonance

Answer 7

For example, it motivates a person to focus on their selected college’s positive aspects and the other options and school’s negative aspects

Question 8

persuasion

Answer 8

The active and conscious effort to change an attitude through transmission of a message

• source
• content
• receiver

Question 9

elaboration likelihood model

Answer 9

A theory of how persuasive messages lead to attitude changes