12: Qualitative Research I & II ✅ Flashcards
QR
Collection and analysis of words and not numbers
Words= qualitative data
Numbers= quantitative data
Group size in QR
Small number of research participants
Aim: present results specific to a group of people not generisable results
What does QR require?
Research question
Aka a question that can be addressed by conducting research
The question should be specific enough in order to collect the most appropriate research method
Researchers start with a general topic, then read relevant literature to refine their question
QR can
Stand alone and answer specific research questions
Or
Support quantitative research
Main methods of qualitative data collection
Interviews
Focus groups
Observation
How is collection of words done?
Asking or observing
Interview
Form of conversation
Researcher poses question, participant expected to do most of the talking
Usually recorded
Usually transcribed verbatim
Start with 10 interviews and stop when saturation is achieved
Purpose is to gather enough data to understand a phenomenon in depth or answer a question adequately
Interviews can be unstructured or semi-structured
Focus groups
Group discussion
Helps study many people at once
Less expensive
Largely used to gauge a situation before setting up a larger study
Used to make sense of quantitative results
When can focus groups be a stand-alone research method?
If there’s a specific research question to answer and data saturation is checked
Observation
A systematic and long observation of behaviour in its natural environment
Largely used in social anthropology
Other disciplines such as sociology and education are
using it
Purpose is to understand the rationale of behaviour
Observation can be..
Overt: participants know they are observed
Covert: participants do not know they are observed
Participant: research observe by participating
Observation process
Observer writes everything observed on paper
Everything then is coded and analysed
Usually combined with interviews in order to compare what people say with what they do
QR aims to
Understand phenomena in depth
What type of question is used for collecting qualitative data?
Open questions
Sampling
Very important in qualitative research
Common question is “where shall I stop interviewing?”
No pre-determined answer, the answer is however clear