12 - Interactive Audiences Flashcards
1
Q
Define an interactive audience.
A
They are users rather than viewers. Participators not just spectators. They have some control over the content or experience.
2
Q
What is the two-step flow theory?
A
This theory suggests that audiences are lead by ‘Opinion Leaders’. Opinion Leaders are people who are respected and followed by others.
3
Q
Name some examples of opinion leaders.
A
Celebrities, journalists, YouTubers, bloggers.
