06 - Positioning the Audience

Question 1

How do media producers position the audience?

Answer 1

They attempt to close the meanings of the text by constructing texts with ‘clear’ and ‘obvious’ meanings. This limits the questions that the audience may have.

Question 2

What does MOA stand for?

Answer 2

Mode Of Address

Question 3

What is Mode of Address?

Answer 3

MOA is how the media ‘talks’ to its audience.

The media creates a relationship with the audience through it’s use of image and text.

How media ‘talks’ depends on who the text is hoping to talk to, and what relationship they want with the audience.

Question 4

What are the two types of MOA?

Answer 4

Direct

Indirect

Question 5

What is a direct MOA?

Answer 5

The text is speaking directly to you, by using words such as ‘your’ or ‘you.’ For Example: ‘You Know You Love Her,’

Question 6

What is an indirect MOA?

Answer 6

Pretty much the opposite of direct. When the magazine is not speaking to any one directly and instead directs the language to a wider audience.

Question 7

When the text is speaking directly to you, by using words such as ‘your’ or ‘you’, it is known as what type of MOA?

Answer 7

Direct.

Question 8

When the magazine is not speaking to any one directly and instead directs the language to a wider audience it is known as what type of MOA?

Answer 8

Indirect.

Question 9

Name the different types of language that can be used in media?

Answer 9

Formal
Informal
Colloquial 
Inclusive 
Exclusive
Hyperbolic.

Question 10

What is formal text?

Answer 10

The text is written in an aloof and formal way.

Question 11

What is informal text?

Answer 11

The text contains a little bit of slang/shortenings and sounds more friendly.

Question 12

What is colloquial text?

Answer 12

The text contains extreme slang.

Question 13

What is inclusive text?

Answer 13

Brings you into the text - using the words ‘your‘, ‘you’, ‘we’ or ‘us’

Question 14

What is exclusive text?

Answer 14

Text only applies to certain groups. Not everyone will understand it.

Question 15

What is hyperbolic text?

Answer 15

Text contains exaggerated terms e.g. “This season’s must have!”

Question 16

Text that is written in an aloof way is called what?

Answer 16

Formal

Question 17

Text that contains a little bit of slang/shortenings and sounds more friendly is called what?

Answer 17

Informal.

Question 18

Text that contains extreme slang is called what?

Answer 18

Colloquial

Question 19

Text that brings you into the text is called what?

Answer 19

Inclusive

Question 20

Text that only apples to certain groups is called what?

Answer 20

Exclusive

Question 21

Text that contains exaggerated terms is called what?

Answer 21

Hyperbolic.

Question 22

What is anchorage?

Answer 22

Anchorage is limiting the meanings by linking together text and image.

Question 23

Give examples of anchorage.

Answer 23

Headlines and captions added to photographs

Voiceovers added to moving image.

Question 24

What does anchorage do?

Answer 24

They lead you to make assumptions about what the pictures mean.

Question 25

Adding headlines and captions to photographs does what to a media text?

Answer 25

Anchors it.

Question 26

Adding voiceovers to moving image creates what within a media text?

Answer 26

Anchorage.