02 - Mass Effects Debate

Question 1

Name three audience theories.

Answer 1

The Effects Model or Hyperdermic Needle Theory
Reception Theory
Uses and Gratifications Model

Question 2

Name a passive audience theory.

Answer 2

The Effects Model or Hyperdermic Needle Theory

Question 3

Name an active audience theory.

Answer 3

Reception Theory

Uses and Gratifications Model

Question 4

The Effects Model belongs to what audience theory?

Answer 4

Passive.

Question 5

Reception Theory belongs to what audience theory?

Answer 5

Active.

Question 6

Uses and Gratifications Model belongs to what audience theory?

Answer 6

Active.

Question 7

What characteristics does a passive audience have?

Answer 7

Accepting
Easily manipulated
Compliant	
Weak willed
Followers	
Controlled	
Dominated

Question 8

What characteristics does an active audience have?

Answer 8

Questioning
Involved
Engaged
Free willed
Participants
In Control
Responsive

Question 9

What is the effects model/hyperdermic needle model?

Answer 9

Where, the media works like a drug and the audience is drugged, addicted, doped or duped.

And the messages in media texts are injected into the audience by the powerful, syringe-like, media

Question 10

Define the effects model.

Answer 10

The first theory to explain how mass audiences might react to mass media.

Messages passes from media to audience without question.

Suggests the audience are passive.