1.2 How Markets Work Flashcards

1
Q

What do consumers aim to maximise?

A

Utility

The rational consumer is called Homo Economicus, who makes decisions by calculating the utility gained from each decision and chooses the one which will give them the most satisfaction.

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2
Q

What is utility?

A

Utility is the satisfaction gained from consuming a product

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3
Q

What do firms aim to maximise?

A

Profits

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4
Q

What do governments aim to maximise?

A

Social welfare

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5
Q

What is demand?

A

Demand is the ability and willingness to buy a particular good at a given price and at a given moment in time.

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6
Q

What do you call a movement along the demand curve?

A

A contraction or an extension

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7
Q

What conditions cause the demand curve to shift?

A

● Population
● Income
● Related goods
● Advertising
● Taste/fashion
● Expectations (future)
● Seasons
● Government legislation

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8
Q

What does law of diminishing marginal utility state?

A

The satisfaction derived from the consumption of an additional unit of a good will decrease as more of a good is consumed, assuming the consumption of all other goods remains constant.

This explains why the demand curve slopes downwards

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9
Q

Why does the demand curve slope downwards?

A

The law of diminishing marginal utility

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10
Q

What is PED?

A

The responsiveness of demand to a change in the price of the good

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11
Q

How do you calculate PED?

A
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12
Q

What numerical value is unitary elastic PED?

A

PED = 1

look at the integer alone, disregard the negative sign

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13
Q

What value is relatively elastic PED?

A

PED > 1

look at the integer alone, disregard the negative sign

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14
Q

What value is relatively inelastic PED?

A

PED < 1

look at the integer alone, disregard the negative sign

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15
Q

What value is perfectly elastic PED?

A

PED = infinity

look at the integer alone, disregard the negative sign

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16
Q

What value is perfectly inelastic PED?

A

PED = 0

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17
Q

What factors affect PED?

A

● Availability of substitutes
● Time
● Necessity
● How large a % of total expenditure
● Addictiveness

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18
Q

What happens when an indirect tax is placed on a good with an elastic PED?

A

The more elastic the demand curve, the lower the incidence of tax on the consumer. When PED is elastic, a tax will only lead to a small increase in price and the supplier will have to cover the majority of the cost of the tax.

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19
Q

What happens when an indirect tax is placed on a good with an inelastic PED?

A

Tax will be mainly passed onto the consumer. Since consumers are relatively unresponsive to the price of this good, quantity demanded will not fall by a large amount. The tax will be ineffective at reducing output. However, it also means that there is higher tax revenue for the government. The more inelastic the demand curve, the higher the tax revenue for the government.

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20
Q

What does this graph show?

A

The incidences of tax for a good with an inelastic PED

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21
Q

What does this graph show?

A

The incidences of tax for a good with an elastic PED

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22
Q

What is income elasticity of demand?

A

The responsiveness of demand to a change in income

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23
Q

How do you calculate YED?

A
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24
Q

What is the value of YED for an inferior good?

A

YED < 0

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25
What is the value of YED for a normal good?
YED > 0
26
What is the value of YED for a luxury good?
YED > 1
27
What is cross elasticity of demand?
XED is the responsiveness of demand for one product (A) to the change in price of another product (B)
28
How do you calculate XED?
29
What is the value of XED for substitute goods?
XED > 0
30
What is the value of XED for complimentary goods?
XED < 0
31
What is the value of XED for unrelated goods?
XED = 0
32
What is supply?
Supply is the ability and the willingness to provide a good or service at a particular price at a given moment in time.
33
What is joint supply?
Joint supply is where the production of one good automatically causes the production of another goods ## Footnote e.g. the production of beef automatically produces leather
34
What is competitive supply?
Competitive supply is where the production of one good prevents the supply of another ## Footnote e.g. if the farmer kills his cows, he can no longer produce the milk
35
What is price elasticity of supply?
PES is the responsiveness of supply to a change in price of the good.
36
How do you calculate PES?
37
What is the value for unitary elastic PES?
PES = 1
38
What is the value for relatively elastic PES?
PES > 1
39
What is the value for relatively inelastic PES?
PES < 1
40
What is the value for perfectly elastic PES?
PES = infinity
41
What is the value for perfectly inelastic PES?
PES = 0
42
What is the signalling function of the price mechanism?
The price mechanism acts as a signal where resources should be used. When prices rise, producers move resources into the manufacture of that product ## Footnote The change in price indicates to suppliers and consumers that market conditions have changed so they should change the quantity bought and sold- when price equilibrium moves, output equilibrium moves with it.
43
What is the rationing function of the price mechanism?
The price system is a way of rationing goods because when price increases, some people will no longer be able to afford to buy the product and others may no longer have the desire the buy the good ## Footnote The limited resources can be rationed and allocated to the people who are able to afford them and those who value them most highly.
44
What is the incentive function of the price mechanism?
It acts as an incentive for people to work hard. Buyers realise that the more money they have, they are able to buy more products. Suppliers realise that if they produce more of the goods, they will make more money. ## Footnote Also, low prices act as an incentive for consumers to buy more of a good and high prices act as an incentive to suppliers to sell more of a good. The price mechanism encourages people to behave a certain way.
45
What is consumer surplus?
Consumer surplus is the difference between the price the consumer is willing to pay and the price they actually pay,
46
What is producer surplus?
Producer surplus is the difference between the price the supplier is willing to produce their product at and the price they actually produce at, set by the price mechanism.
47
What does the orange triangle on this diagram represent?
Consumer surplus
48
What does the purple triangle on this diagram represent?
Producer surplus
49
What does the shaded orange section represent?
Excess demand ## Footnote At the price P2, suppliers are willing to supply QS but consumers demand QD, meaning there is excess demand of the orange shaded area. As a result, there is a shortage in the market. Firms know they can charge higher prices and still sell their goods, so this will cause an extension in supply and they will now charge P1 for quantity Q1. This higher price will lead to a contraction in demand. The prices are now in equilibrium.
50
What does the shaded orange section represent?
Excess supply ## Footnote At price P2, suppliers are willing to supply QS but consumers only demand QD, meaning there is excess supply of the orange shaded area. Prices would have to fall. As a result, firms have unsold goods. This will encourage them to put on sales to sell the excess goods, causing prices to fall and supply to contract to P1. As a result, demand will extend to P1. The market will now be in equilibrium.
51
What are the effects of a subsidy on a good with elastic demand
● The consumer sees a small fall in price ● The producer gains a lot in extra revenue. ● There is a large change in output
52
What are the effects of a subsidy on a good with inelastic demand?
● The more inelastic demand, the more the price falls ● The producer gains less in extra revenue compared to if the good was elastic ● There is little change in output
53
Are subsidies on goods with inelastic demand effective at increasing output?
Subsidies on goods with inelastic demand are ineffective at increasing output ## Footnote (They are cheaper for the government to impose since output increases by less and so the government have to pay the subsidy on less goods)
54
What does S1, S2 and S3 show?
S1 = unitary elastic supply curve S2 = relatively elastic supply curve S3 = relatively inelastic supply curve
55
How does elasticity of demand affect consumer surplus?
The more inelastic demand, the higher consumer surplus is likely to be ## Footnote Perfectly elastic demand will mean that there is no consumer surplus, whilst perfectly inelastic demand will mean that consumer surplus is infinite
56
How does the elasticity of supply affect producer surplus?
The more inelastic supply, the higher producer surplus is likely to be. ## Footnote When supply is perfectly elastic, producer surplus is 0 and when it is perfectly inelastic, producer surplus is infinite
57
How does a decrease in demand affect producer and consumer surpluses?
A decrease in demand from D1 to D2 will lead to a fall in consumer and producer surplus ## Footnote As both price and output decrease
58
How would a decrease in supply affect consumer and producer surplus?
A decrease in supply from S1 to S2 will lead to a fall in consumer and producer surplus.
59
What is community surplus?
The total welfare to society is the community surplus: consumer surplus plus producer surplus
60
What is an indirect tax?
An indirect tax is a tax on expenditure ## Footnote Where the person who is ultimately charged the tax is not the person responsible for paying the sum to the government. The business is required to pay the tax but the customer is charged instead.
61
What are the two types of indirect tax?
● Ad valorem tax ● Specific tax
62
What is an ad valorem tax?
Ad valorem tax is where the tax payable increases in proportion to the value of the good. The tax is a percentage of the cost of the good ## Footnote For example VAT - 20% (standard rate)
63
What is a specific tax?
Specific tax is where an amount is added to the price. The tax increases with the amount bought rather than the value of goods. ## Footnote For example, excise duties on alcohol, tobacco and petrol are a specific amount (e.g. 10p a litre)
64
What does this diagram show?
The consumer and producer burdens of an **ad valorem tax**
65
What is the incidence of tax?
The tax burden on the taxpayer
66
Who pays all the tax if the demand curve is perfectly elastic, or the supply curve is perfectly inelastic?
The supplier will pay all the tax.
67
Who pays all the tax if the demand curve is perfectly inelastic, or the supply curve is perfectly elastic?
All the tax will be passed on to the consumer.
68
What elasticities of the supply and demand curve mean that the consumer has a lower incidence of tax?
In general, the more elastic the demand curve, or the more inelastic the supply curve, the lower the incidence of tax on the consumer, meaning the supplier has to pay more.
69
How does a more inelastic demand curve effect government revenue from imposing a tax?
The **more inelastic** the **demand curve**, the **higher the revenue of tax** for the government because quantity demanded falls less and the more goods that are bought, the higher the tax revenue.
70
What is a subsidy?
A subsidy is a grant given by the government and is the opposite of a tax, an extra payment to encourage production/consumption of a good or service
71
How do the influences of other people stop consumers from acting rationally?
Rationality assumes people act individually to maximise their own benefits but sometimes individuals are influenced by social norms, known as a bias. For example, someone may buy something to ‘fit-in’ or because everyone else has it. Consumers become unwilling to change the bias, even if doing so will benefit them, if it goes against the norms of society. ‘Herding behaviour’ occurs when an individual copies the actions of a large group ## Footnote One example is the stock market, and this causes huge market bubbles
72
How does the influence of habitual behaviour stop consumers from acting rationally?
Habits create a barrier to decision making since they limit or prevent consumers considering an alternative. Habitual behaviour includes addictions and so this influences people’s decisions, for example consumers will buy more drugs/alcohol even though they know they should give up ## Footnote Another habit many consumers have is buying their products at eye level so supermarkets tend to keep higher priced products near the top and lower priced products lower
73
How does consumer weakness at computation stop consumers from acting rationally?
Many consumers aren’t willing or able to make comparisons between prices and so they will buy more expensive goods than needed, for example many customers buy multipack goods because they assume they are cheaper but this is not always the case. Consumers are sometimes poor at self-control and so do things they know they shouldn’t. Similarly, consumers will make decisions without looking at the long term effects, and so make irrational decisions ## Footnote One example of this is consumers saving up for their pensions: many put off doing this because they fail to look long term.