1.2 How Markets Work Flashcards
What do consumers aim to maximise?
Utility
The rational consumer is called Homo Economicus, who makes decisions by calculating the utility gained from each decision and chooses the one which will give them the most satisfaction.
What is utility?
Utility is the satisfaction gained from consuming a product
What do firms aim to maximise?
Profits
What do governments aim to maximise?
Social welfare
What is demand?
Demand is the ability and willingness to buy a particular good at a given price and at a given moment in time.
What do you call a movement along the demand curve?
A contraction or an extension
What conditions cause the demand curve to shift?
● Population
● Income
● Related goods
● Advertising
● Taste/fashion
● Expectations (future)
● Seasons
● Government legislation
What does law of diminishing marginal utility state?
The satisfaction derived from the consumption of an additional unit of a good will decrease as more of a good is consumed, assuming the consumption of all other goods remains constant.
This explains why the demand curve slopes downwards
Why does the demand curve slope downwards?
The law of diminishing marginal utility
What is PED?
The responsiveness of demand to a change in the price of the good
How do you calculate PED?
What numerical value is unitary elastic PED?
PED = 1
look at the integer alone, disregard the negative sign
What value is relatively elastic PED?
PED > 1
look at the integer alone, disregard the negative sign
What value is relatively inelastic PED?
PED < 1
look at the integer alone, disregard the negative sign
What value is perfectly elastic PED?
PED = infinity
look at the integer alone, disregard the negative sign
What value is perfectly inelastic PED?
PED = 0
What factors affect PED?
● Availability of substitutes
● Time
● Necessity
● How large a % of total expenditure
● Addictiveness
What happens when an indirect tax is placed on a good with an elastic PED?
The more elastic the demand curve, the lower the incidence of tax on the consumer. When PED is elastic, a tax will only lead to a small increase in price and the supplier will have to cover the majority of the cost of the tax.
What happens when an indirect tax is placed on a good with an inelastic PED?
Tax will be mainly passed onto the consumer. Since consumers are relatively unresponsive to the price of this good, quantity demanded will not fall by a large amount. The tax will be ineffective at reducing output. However, it also means that there is higher tax revenue for the government. The more inelastic the demand curve, the higher the tax revenue for the government.
What does this graph show?
The incidences of tax for a good with an inelastic PED
What does this graph show?
The incidences of tax for a good with an elastic PED
What is income elasticity of demand?
The responsiveness of demand to a change in income
How do you calculate YED?
What is the value of YED for an inferior good?
YED < 0