12. Community Relations

Question 1

This type of relationship does not only exist within the confines of the company, but as well as outside of it.

Answer 1

Psychological Contract and the Community

Question 2

The role of the community is a large one in the success factor of a company.

Answer 2

Community as Gatekeepers

Question 3

Before the eighties, companies were contented with ________ as their primary tool for community engagement

Answer 3

dole-outs

Question 4

T/F: With the advent of information technology and globalization, consumers are aware and conscious of what companies and brand values are.

Answer 4

T

Question 5

It works by highlighting the causes that companies support

Answer 5

Cause Marketing

Question 6

This targets consumer behavior indirectly by trying the cause to the purchase of the product or service.

Answer 6

Social marketing

Question 7

Strategies for Community Relations

Answer 7

(1) Create sustainable community links
(2) Know the needs of the people
(3) Aim to improve the community

Question 8

T/F: Having a constant working relationship with the community is essential in making the company grow and the people with it, creating opportunities for partnerships with the community and the local government, and the media in the long run.

Answer 8

T

Question 9

T/F: Being sensitive to the plight of the community bolsters the bond between the company and the community. Immersing with the people will give the company other perspectives and information essential for foreseeing trends and even problems that may arise in the future.

Answer 9

T

Question 10

T/F: Companies should ensure that their “community practice” is well in line with the community as well as develop “community support” programs that will aid in improving the welfare of the people.

Answer 10

T

Question 11

Communities Around the Corporation

Answer 11

(1) Fenceline community
(2) Site community
(3) Interest community
(4) Impact community
(5) Employee community
(6) Cyber community

Question 12

these are the communities that live near the site of the company

Answer 12

Fenceline community

Question 13

This is the town or city the company is operating in.

Answer 13

Site community

Question 14

These are communities that are made up of individuals that share a common intent or goal.

Answer 14

interest community

Question 15

This describes the communities that are outside the geographic location of the company, but are also affected by its operations.

Answer 15

impact community

Question 16

It pertains to the communities of the employees. This is to ensure the welfare of employees and their relations with their communities.

Answer 16

employee community

Question 17

One of the fastest growing communities, cyber community is a virtual community.

Answer 17

cyber community