12 Flashcards

1
Q

Business Intelligence (BI)

A

broader category of applications, technologies, and processes for gathering, storing, accessing, and analyzing data to help business users make better decisions. Getting data in, getting data out.

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2
Q

Management

A

process by which an organization achieves its goals through the use of resources ie inputs and outputs.

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3
Q

inputs

A

resources used by organizations and managers.

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4
Q

output

A

the result of consuming resources (inputs).

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5
Q

productivity

A

ratio of inputs to outputs.

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6
Q

interpersonal roles of manager

A

figurehead, leader, liaison

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7
Q

informational role

A

monitor, disseminator, spokesperson, analyzer

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8
Q

decision roles of managers

A

entrepreneur, disturbance handler, resource allocator, negotiator

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9
Q

decision

A

intelligence, design, and choice

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10
Q

intelligence phase of decision

A

managers examine a situation and identify the problem or opportunity. “what is the problem?”

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11
Q

design phase of decision

A

decision makers construct a model for the situation. “what are my options?”

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12
Q

choice phase of decision

A

selecting a course of action to solve the problem

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13
Q

Why do managers need IT support?

A
  • The number of alternatives is increasing
  • Decisions usually made under time pressure
  • Need to conduct sophisticated analysis to make good decisions
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14
Q

two dimensions of decision types

A

problem structure and nature of decision. Represented in decision matrix.

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15
Q

Problem Structure

A

decision making processes can range from unstructured to very structured

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16
Q

Nature of decision

A

affected by operational control, mgmt control, strategic planning.

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17
Q

structured decisions

A

routine and repetitive problems. Standard solutions exist. Example: inventory control.

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18
Q

unstructured decisions

A

decisions dealing with complex problems. No cut-and-dried solutions, no standardized procedure, need to use own judgement.

19
Q

semi structured decisions

A

only some of the decisions process phases are structured. Standard procedures and individual judgment.

20
Q

operational control nature

A

executing specific tasks efficiently and effectively.

21
Q

management control nature

A

acquiring and using resources efficiently in accomplishing organizational goals.

22
Q

strategic planning nature

A

the long range goals and policies for growth and resource allocation.

23
Q

Online Analytical processing (OLAP)

A

BI application that “slices and dices” stored data in a dimensional format, drilling down for greater detail, and aggregating the data. Ie data cube is sliced and diced to disseminate information.

24
Q

Multidimensional analysis

A

AKA OLAP Online Analytical Processing.

25
Q

Data Mining

A

the process of searching for valuable business information from a large database. Two operations: predicting trends and behaviors, identifying previously unknown patterns ie what is happening and what will happen in the future.

26
Q

decision support systems

A

combine models and data in an attempt to analyze the semi-structured and unstructured problems with extensive user involvement. Enables managers to access data interactively, manipulate the data, and conduct appropriate analysis.

27
Q

models

A

simplified representations/abstractions of reality.

28
Q

sensitivity analysis

A

the study of the impact of changes in one decision making model on other parts. Usually changes in input that affect outputs. Decision and environmental variables.

29
Q

what if analysis

A

attempts to predict the impact of a change in the assumptions (input data) on the proposed solution. Puts in perspective of what happens if…

30
Q

goal seeking analysis

A

“backward” solution approach. Ie in order to predit a proft of $2 million we use goal seeking analysis to predict the required sales volume.

31
Q

dashboard

A

evolved from executive information systems (systems design for needs of top executives). Now everyone has access to timely info and mgmt reports.

32
Q

management cockpit room

A

dashboards display key performance indicators and info relating to success factors on the walls of a meeting room.

33
Q

data visualization technologies

A

arranges data in a way that users can read such as text, graphics, and tables.

34
Q

Geographic information system

A

computer based system for capturing, integrating, manipulating, and displaying data using digitized maps.

35
Q

geocoding

A

every record and digital object in Geographic Information Systems has an identified geographical location

36
Q

reality mining

A

information that analysts can extract from the patterns of usage of mobile phones. Uses GIS and GPS.

37
Q

real time BI

A

multidimensional analysis, data mining, decision support systems in real time.

38
Q

corporate performance management

A

monitors and manages organization performance according to key performance indicators such as revenues, return on investment, and costs.

39
Q

key performance indicators

A

revenues, return on investments. Overhead costs, operational costs. Etc.

40
Q

How to measure organization productivity?

A

Inputs / Outputs Ratio

41
Q

what do managers do?

A

Interpersonal roles of manager- figurehead, leader, liaison
Informational role- monitor, disseminator, spokesperson, analyzer
Decisional role of managers- entrepreneur, disturbance handler, resource allocator, negotiator

42
Q

how do managers make decisions?

A

intelligence, design, and choice

43
Q

Describe the decision making process.

A

Problem structure: Structured decisions, Unstructured decisions, Semi structured decisions.
Nature of the decision: Operational control, Management control, Strategic planning

44
Q

How does BI in small organizations differ from that in large organizations?

A

Small organizations may just rely on excel spreadsheets, large organizations have enterprise wide BI including applications like data mining, dashboards, etc.