1.1.4 Elasticity Flashcards
Definition of Elasticity
The ability of something to stretch or expand and then return to its original size and shape
Definition of substitutes
Things that can be used instead of something else
Definition of proportion
The size or amount of something compared to the whole
Definition of Inelastic
Not easily stretched or expanded
Definition of Revenue
The income that a company receives from its business activity
What does PED measure
Measures the responsiveness of demand as a result of change of price
How to workout PED
% Change in price
Characteristics of Price Elastic PED
Value: More than 1
Interpreting: Change in demand is more than the change in price
Characteristics of Price Inelastic PED
Value: Less than 1
Interpreting: Change in demand is less than the change in price
Characteristics of Unitary Price Elasticity
Value; Exactly 1
Interpreting: Change in demand=Change in price