1.1.2 Economic Assumptions Flashcards
What is the economic assumption
Consumers aim to maximise their benefits and businesses aim to maximise profit.
4 Main reasons consumers do not maximise their benefits.
1) They find it difficult to calculate the benefits of consuming a product
2) They have buying habits that make it difficult to make rational choices.
3) They may be influenced by the behaviours of others
4) Consumers do not have access to all informationin marked
What are some business assumptions
They try to maximise their profits
Charities do not make profit
Revenue formula
Price X Quantity sold
What is revenue
Money you make from sales
Profit Formula
Revenue - cost
What does a PPC graph show
a graphical model that represents all of the different combinations of two goods that can be produced