1.13 Enterprise and marketing in the development of products (key terms) Flashcards
1
Q
Brand identity
A
The use of logos, colours, typeset/letter fonts, and slogans to promote customer loyalty to a product
2
Q
Viral marketing
A
The process of passing a marketing message from one person to many others using social media
3
Q
Product life cycle
A
The stages of a product from introduction, growth and maturity to decline
4
Q
Designer-maker
A
Someone who both designs and makes products
5
Q
Entrepreneur
A
A person with initiative who invests capital in a project or idea
