11 Public Relations

Question 1

Definition by Scot M. Cutlip and Allen H Center

Answer 1

Public Relations is the planned effort
to influence opinion through good character
and responsible perofrmance based upon mutually satisfactory two way communication.

Question 2

Definition by Institute of Public Relations. UK

Answer 2

Public Relations is the planned,
Deliberate and sustained effort to establish
and maintain mutual understanding
between an organization and its public

Question 3

2 Definitions of Public Relations:

Answer 3

1. Scot. M. Cutlip and Allen H. Center

2. The Institute of Public Relations, U.K

Question 4

What are the nature of Public Relations (just the points)

Answer 4

1. Management Function -> Planned and Sustained effort
2. P and O relationship
3. Basic Purpose -> Create and Maintain Harmonious Relations between P and O
4. Action and Communication program
5. Actions, Policies and Procedure are in public interest and socially responsible
6. Involves:
7. Not a propaganda
   6.

Question 5

Involves:

Answer 5

Evaluation of Public and opinion about

Policies, Procedures and Actions

Question 6

Not a propaganda

Answer 6

Propaganda -> Instrument of Politixs and power for social control.

Function: Attract followers and to keep them in line. Does not require an ethical content, guided by self interest.

Public Relations -> Ethical Conduct. Achieve Mutual Understanding:
Willing acceptance of attitudes and ideas.

Question 7

What are the elements of Public Relations:

Answer 7

1. Human Relations
2. Empathy
3. Persuassion
4. Dialogue

Question 8

Definition of 1. Human Relations:

Answer 8

Relations between human beings on the basis of human dignity and respect for each other.

Question 9

Definition of 2. Empathy

Answer 9

Empathy means looking at things and events from the other’s point of view.

Question 10

Definition of 3. Persuassion

Answer 10

Persuassion is an important elemtn of public relations. To persuade means to convince another person of some idea, product, service or Institution,, to induce a person or group or to do something.

Question 11

Definition of Dialogue:

Answer 11

Dialogue means a coversation between 2 persons with a purpose.

Question 12

Requirement of Human Relations:

Answer 12

People are getting well together with internal publics as well as external publics.

Question 13

Requirement of Empathy:

Answer 13

Requires that communicator be in tune with the communicate. The former should understand the attitude of the later.