1.1-2 (Reactive v Proactice) Flashcards
1
Q
Business change
A
the alteration of behaviours, policies and practices of a business
2
Q
Proactive approach
A
when a business changes to avoid future problems or take advantage of an opportunity to gain a competitive advantage
3
Q
Proactive EG
A
o Recognising change in market trends
o Investing in new technology
o A business fulfilling a gap in the market
4
Q
Reactive approach
A
when a business undertakes change in response to a situation or crisis
5
Q
Reactive approach EG
A
o A competitor introducing a new product that is taking a large portion of market share
o A controversial problem is headlined in the media
6
Q
R V P Differences
A
- P involves low-risk strategies whereas R involves high-risk strategies
- P are more planned and coordinated whereas R is more spontaneous and urgent
7
Q
R V P Similarities
A
- utilised by a manager to implement change
- used to respond to stakeholder conflicts
