1. Risk Communication

Question 1

A probability or threat of damage, loss, or any other negative occurrence that is caused by external or internal vulnerabilities, and that may be avoided throug preemptive action

Answer 1

Risk

Question 2

What is the Risk equation?

Answer 2

Risk=Probability x Severity
or
Risk = Hazard + Outrage

Question 3

Risk preception is the combination of ____ and ___

Answer 3

Thought and emotion

Question 4

Human reaction to riskL

Answer 4

1. Acceptance
2. Fear
3. Denial
4. Panic

Question 5

T/F Denial is more common than fear

Answer 5

F

Question 6

T/F Denial is more dangerous than fear

Answer 6

T

Question 7

T/F Denial is more common than panic

Answer 7

T

Question 8

What are the 3 ways denial is reduced

Answer 8

1. We legitimize the fear
2. We take actions to address fear
3. We make decisions to act from a given range of options

Question 9

Public health activities to ensure that messages and strategies designed to prevent exposure, adverse human health effects, and diminished quality of life are effectively communicated to the public

Answer 9

Risk communication

Question 10

What are the components of the Sandman’s 4 Tasks of risk communication

Answer 10

1. Outrage Management
2. Crisis communication
3. precaution advocacy
4. perfection

Question 11

When the hazard is high and the outrage is low:

Answer 11

Precaution advocacy

Question 12

When the hazard is low and the outrage is hig:

Answer 12

Outrage management

Question 13

When the hazard is high and the outrage is low:

Answer 13

Crisis communication

Question 14

When hazard and outrage are both intermediate

Answer 14

Perfection

Question 15

What are the 11 best practices of risk communication

Answer 15

1. risk and commun. is an ongoing process
2. conduct pre-event planning
3. foster partnerships with the public
4. Collaborate and coordinate with credible sources
5. meet the needs of the mdia
6. listen to the public’s concerns
7. Communicate clearly w/ compassion
8. Demonstrate honesty
9. Treat emotions as legit.
10. Accept uncertainty
11. Give people meaningful actions to do

Question 16

What are the 2 common risk communication mistakes in vet med

Answer 16

1. Withholding info

2. over-assurance of audience

Question 17

What are the 5 parts of the risk communication life cycle?

Answer 17

1. pre-crisis
2. Initial
3. Maintenance
4. Resolution
5. Evaluation

Question 18

What are the 3 tasks of the pre crissi

Answer 18

1. be prepared
2. Foster Alliances
3. Test messages

Question 19

What are the 5 tasks of the inital incidence

Answer 19

1. acknoledge event with empathy
2. explain and inform public
3. establish agency credibility
4. Provide emergency courses of action
5. Commit to stakeholders and public to continue communication

Question 20

What are the 6 parts of maintenence of disaster?

Answer 20

1. help public understand risk
2. provide background
3. gain understanding and support
4. listen to feedback
5. emergency recommendations
6. Empower risk/benefit

Question 21

What are the 3 parts of resolution?

Answer 21

1. improve public response
2. Examine problems
3. Persuade public to support policy
4. Promote the activities and capabilities of agency

Question 22

What are the 3 parts of evaluation?

Answer 22

1. Evaluate communication plan
2. Document lessons
3. Determine specific improvement actions

Question 23

Roadmap for displaying detailed hierarchially organized responses to anticipated questions/concerns

Answer 23

Message mapping

Question 24

What are the 4 steps to message mapping?

Answer 24

1. identify stakeholders
2. ID concerns
3. Analyze Qs to ID common sets of underlying concerns
4. Develop Key messages in response to the generate list