1. Intro to Self & Society Flashcards
Define Social Psychology as per Gordon Allport (1954)
The attempt to understand and explain how the thoughts, feelings, and behaviours of individuals are influenced by the actual, imagined, or implied presence of other human beings
Define personality as per Pervin (1984)
The characteristics of an individual that cause consistent patterns in that individuals behaviours over time
Outline the 9 investigative methods of social psychologists
Experiments, quasi, survey research, qualitative, archival, case studies, confederates, cover stories and priming
What is the purpose of experiments and what is an advantage of this?
A way to investigate causal links
Best way to do so
Why is it much harder to identify causality in terms of quasi?
Due to lack of control over individual differences
What is a quasi good to back up?
Findings from a lab
What does survey research investigate?
Associations between constructs?
What is survey research useful for but what does it not show?
Useful to tap into larger samples
Unmanipulated so does not show a casual link
Describe the features of qualitative research?
Examining naturally occurring behaviour in rich detail, commonly through interviews/focus groups
Describe archival research
Research into data which already exists, is reanalysed to understand the questions
Describe a case study and what it is useful for?
Single case which may employ a range of methods, useful for rare/unusual groups/phenomena
What is a confederate and what are they useful for?
An accomplice of the researcher who is presumed to be another P
We can observe exactly how people are being influenced
What is a cover story?
A false but plausible story for the purpose of the experiment that masks the true aims
What is an advantage and disadvantage of use of cover stories?
+: Useful so that P’s behave authentically and organically and don’t ‘play up’ for what they think they should be doing
-: Raises ethical issues
What is priming and why is it useful?
Exposure to one stimulus increases accessibility of related stimuli and behaviours
Can help understand how social representations may influence our behaviour