1. Environment of Global Managers Flashcards
What is Globalisation?
Global competition characterised by networks of international linkages that big countries, institutions, and people in an interdependent global economy (Friedman, 2005)
What is the globalisation of markets?
- Historically distinct and separate national markets are merging
- “Global market”
- Firms follow each other in the world
Features of a “Global market”
- Falling trade barriers make it easier to sell globally
- Consumers tastes and preferences converging
- Firms promote by offering same basic products worldwide
France decrease in average Tariff rate
1913 = 21% 2010 = 3.9%
US decrease in average Tariff rate
1913 = 44% 2010 = 3.2%
Still significant differences amongst national markets, this requires what?
- Customise market strategies
- Product features
- Operating conditions
To meet conditions in particular markets
Example of customised difference in national market?
Bharti Airtel in India, call tariffs based on seconds not minutes
What % of all US exporters have less than 500 employees?
97%
What % of all small and mid-sized German companies participate in international markets?
98%
Benefits of globalisation of markets?
- Ease of exporting
- Access to international markets
What is the Globalisation of Production?
Firms source goods and services from locations around the globe to capitalize on national differences in the cost and quality of factors of production like land, labor, energy, and capital
What are the benefits of the globalisation of production for companies?
- Lower cost structure
- Improve quality or functionality of product offering
What is the globalisation of human capital?
- Some firm reshoring jobs to lower shipping costs
- Firms are outsourcing white-collar jobs to India
- Winning war for talent is a pressing issue for global firms
What is the globalisation of Information technology?
- Explosive growth of IT is both cause and effect of globalism
- Speed and accuracy of info transmission changing nature of jobs
- Cultural barriers gradually lowering
- Tech dispersed globally by MNEs
Effects of Globalisation on Corporations?
- Less tied to specific locations
- Have to develop experienced international managers to remain competitive
- Small companies also affected and effect globalism
What are the challenges to globalism?
- Backlash against capitalism and rockingly of nationalism
- Increased protectionism of high-demand resources
- Need top managers with international understanding
- Increasing pressure and publicity for CSR