1 Flashcards
Why do new business ideas come about?
🟡products become obsolete
🟡changes in technology
🟡change in customer wants
Hat are the two types of business ideas
💡 adapting an existing product
💡original ideas
What are some risks of starting a new business?
🔹Failure
🔹Financial loss
🔹Lack of security
What may be some rewards for entrepreneurs?
🔵purse an interest
🔵dissatisfaction with current job
🔵financial rewards
🔵be their own boss
What purpose do businesses serve?
🟣goods
🟣services
🟣goods & services eg:Restaurants
🟣 delivery
What do businesses do serve..
🟤peoples wants
🟤peoples needs
What is enterprise?
🔴a business
🔴qualities
🔴factor of production
(Entrepreneurial activity)
How can value be added to a product ?
🔸quality
🔸USP
🔸convenience
🔸branding
🔸design
What are some ways to minimise risks?
Market research
Revenue forecasts
Branding
🔺defines it’s values
🔺creates customer loyalty , which can increase market share
🔺🔺🔺🔺
E-commerce/M commerce
🟡low start up costs
🟡ideas straight to the marketplace
🟡do not need their own payment platform
What quality does an entrepreneur hold?
🔷taking risks
🔷identifying business opportunities
What are some roles of an entrepreneur ?
🟣innovation
🟣organised
🟣willingness to take risks
🟣hardworking
What are the 4 factors of production?
◾️enterprising
◾️capital
◾️land
◾️labour
What are some customer needs?
🟢convenience
🟢quality
🟢price
🟢choice
What is the importance of satisfying customer needs?
🔹they will buy
🔹increase in sales and customer satisfaction
What are some advantages of being market driven?
🟡avoid costly mistakes
🟡find the correct marketing mix
🟡allows them to be competitive
What is found in market research?
🔴demand
🔴competition
🔴target market
What is qualitative research?
Opinions and written stuff
What is quantitative research?
Factual quantified information
What is market segmentation?
Dividing potential customers into different groups
Why do business use market segmentation?
⚫️choosing a marketing mix
⚫️choosing promotion
⚫️market mapping
What are variables in segmentation?
🟦age
🟦location
🟦income
🟦gender
Why is market mapping used
To identify a gap in the market by looking at what competitors have to offer