09 Typography Flashcards

1
Q

What is a serif font?

A

A serif font has little flourishes at the ends of individual glyphs.

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2
Q

What is a sans-serif font?

A

A sans-serif font does not have the little flourishes at the ends of individual glyphs. Sans is french for without.

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3
Q

A font with little flourishes at the ends of individual glyphs is known as what?

A

A serif font.

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4
Q

A font without little flourishes at the ends of individual glyphs is known as what?

A

A sans-serif font.

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5
Q

Italic is?

A

A style of lettering where the letters slant to the right, in true Italic versions the letters have been redesigned.

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6
Q

Oblique is?

A

The type is just slanted, typical of most sans serif fonts (but not all).

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7
Q

Name different considerations for typography.

A

Serif, sans-serif, italic, oblique, bold, normal, light, upper case, lower case, width between letters (condensed or wide), justification (right, centre, left)

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8
Q

What do gothic fonts connote?

A

Tradition and history.

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9
Q

What do serif fonts connote?

A

Elegance and tradition but not as old as gothic fonts.

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10
Q

What do sans-serif fonts connote?

A

Modernism, cleanliness and professionalism.

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11
Q

What do grudge or distressed fonts connote?

A

Disruption and uneasiness.

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12
Q

Where are grudge or distressed fonts used?

A

Often in the horror genre.

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13
Q

What do script (handwritten) fonts connote?

A

That they have been written by a real person or that something has been handmade.

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14
Q

What do decorative fonts connote?

A

Can connote silliness and comedy depending on text decor.

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15
Q

What does hand lettering connote?

A

Authentic, craft based, artistic, individual (hipster).

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16
Q

Tradition and history is the connotation for what type of font?

A

Gothic.

17
Q

Elegance and tradition is the connotation for what type of font?

A

Serif fonts.

18
Q

Modernism, cleanliness and professionalism is the connotation for what type of font?

A

Sans-serif fonts.

19
Q

Disruption and uneasiness is the connotation for what type of font?

A

Grudge or distressed.

20
Q

Fonts that connote that they have been written by a real person or that something has been handmade are called what?

A

Script fonts.

21
Q

Silliness and comedy can be the connotation for what type of font?

A

Decorative.

22
Q

Fonts that connote authenticity, craftiness, artistic, individualism (hipster) are known as what?

A

Hand lettering.