06 Genre Flashcards
What is genre?
French word, means: Category, Type or Style
Give examples of print-based media.
Magazines, Newspapers, Books, Leaflets
Give examples of moving image media.
Film, TV
Give examples of interactive media.
Websites, apps, video games
Name some film genres.
Action/Adventure, Comedy, Crime, Drama, Epics/Historical, Horror, Musicals/Dance, Sci-Fi, War/Combat, Westerns etc.
Name some TV genres.
Cartoon, Children’s, Cookery/Food, Documentary, Drama, Game Shows, Kids, Lifestyle, Makeover, Music, News, Reality, Religious, Sitcom, Soap Opera, Sports, Travel/Holiday
Name some magazine genres.
Women’s, Men’s, Gossip, Fashion, Lifestyle, TV, Music, Film, Hobby/Craft, Technology/Gadget, Sports, Kids, Health, Teenage, Parenting, Trade, etc
Name some video game genres.
Action, Adventure, Board Games, Educational, MMOG, Music/Dance, Platform, Puzzles, Role-Play, Shooter, Simulation, Strategy, Sports, Trivia etc
How do gatekeepers decide the genre for films?
Based on their narrative content.
How do gatekeepers decide the genre for TV?
Based on the programme content.
How do gatekeepers decide the genre for magazines?
Based on the editorial content.
How do gatekeepers decide the genre for video games?
Based on the type of gameplay/interaction.
What are the three areas of genre theory?
- Repertoire of elements.
- The pleasure of recognition.
- Marketability
What is a repertoire of elements?
Things that repeat within the same genre. I.e. narrative events, character roles, camera shots/edits.
Name the 5 genre conventions.
Characters Narrative Events Iconography Setting Technical and audio codes.
What does a media text need to be successful?
Repetition and Difference
What is repetition in media terms?
Media texts repeat signs and codes from other texts to place them within a genre,
What is difference in media terms?
Texts also need to be different, finding new ways to manipulate those codes and conventions to offer something new to the audience and persuade them to experience it.
What is the importance of marketability?
It is easier for marketing companies to promote and advertise new products that feel familiar.
Media producers also apply generic codes across different media formats to access established consumers.
E.g. film audiences = video game players, so why noy produce video game narratives which replicate the generic codes from films.
What is a sub-genre?
Genres often consist of further more specific categories
What is a hybrid genre?
When a media product crosses over more than one genre
