06 - Papers v1

Question 1

Ittursum - Inaugural speech (main concepts)

Answer 1

1) two broad perspectives of consumer well-being (hedonic/eudaimonic)
2) freedom of choice
3) able to make informed choices
4) win-win solutions

Question 2

Burroughs, J. E., & A. Rindfleisch (2011). What welfare? On the definition and domain of consumer research and the foundational role of materialism
(THEORIES)

Answer 2

• Consumer welfare
• Rational choice theory
• welfare economics
• Pareto optimum
• associated flaw assumptions (free choice & informed choices)

Question 3

Burroughs, J. E., & A. Rindfleisch (2011). What welfare? On the definition and domain of consumer research and the foundational role of materialism
(EXPERIMENTS)

Answer 3

no experiments, was more of a describing paper

Question 4

Burroughs, J. E., & A. Rindfleisch (2011). What welfare? On the definition and domain of consumer research and the foundational role of materialism
(MAIN FINDINGS)

Answer 4

Results relate to overcoming the material trap. Paper was probably used to introduce the Pareto optimum.

Question 5

Reynolds, Thomas J., and Jonathan Gutman (1988). “Laddering theory, method, analysis, and interpretation.”

Answer 5

Paper about laddering

Question 6

Walker, Renee E., Christopher R. Keane, and Jessica G. Burke (2010). “Disparities and access to healthy food in the United States: A review of food deserts literature.”
(THEORY)

Answer 6

• Food desserts

Question 7

Walker, Renee E., Christopher R. Keane, and Jessica G. Burke (2010). “Disparities and access to healthy food in the United States: A review of food deserts literature.”
(EXPERIMENTS)

Answer 7

No it was a meta analysis

Question 8

Walker, Renee E., Christopher R. Keane, and Jessica G. Burke (2010). “Disparities and access to healthy food in the United States: A review of food deserts literature.”
(MAIN FINDINGS)

Answer 8

• Food desserts are in poor neighborhoods
• Food prices are higher and quality lower in food deserts
• Stil debate about whether living in a food dessert is associated, since e.g. increasing access does not mean increase in consumption.

Question 9

Trope, Y., Liberman, N., & Wakslak, C. (2007). Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior.
(THEORY)

Answer 9

• construal level theory

Question 10

Trope, Y., Liberman, N., & Wakslak, C. (2007). Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior.
(EXPERIMENTS)

Answer 10

• No meta analysis / review of current literature

Question 11

Trope, Y., Liberman, N., & Wakslak, C. (2007). Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior.
(MAIN FINDINGS)

Answer 11

• picture is concrete vs. a word is abstract

- the implications of the LC are most relevant

Question 12

Hamilton, R. W., & Thompson, D. V. (2007). Is there a substitute for direct experience? Comparing consumers’ preferences after direct and indirect product experiences
(EXPERIMENTS)

Answer 12

• Experiment 1:
  After a 2 week delay both participants who had a indirect or direct experience with 2 products. Engaged in a indirect experiences with the same 2 products
• Experiment 2:

Question 13

Hamilton, R. W., & Thompson, D. V. (2007). Is there a substitute for direct experience? Comparing consumers’ preferences after direct and indirect product experiences
(EXPERIMENTS)

Answer 13

• Experiment 1:
  After a 2 week delay both participants who had a indirect or direct experience with 2 products. Engaged in a indirect experiences with the same 2 products
• Experiment 2:
  First the mental construal level was manipulated (abstract / high / control) then they had to evaluate a single product either experiencing it direct or indirect.

Question 14

Hamilton, R. W., & Thompson, D. V. (2007). Is there a substitute for direct experience? Comparing consumers’ preferences after direct and indirect product experiences
(MAIN FINDINGS)

Answer 14

1) direct experiences lead to more concrete mental representations than indirect experiences
2) Alternative manipulations of mental construal moderate the effect of product experience on construal preferences

Question 15

Newman, G. E., Gorlin, M., & Dhar, R. (2014). When going green backfires: How firm intentions shape the evaluation of socially beneficial product enhancements.
(THEORIES)

Answer 15

• zero-sum theory of resources

- intended vs. unintended green effects

Question 16

Newman, G. E., Gorlin, M., & Dhar, R. (2014). When going green backfires: How firm intentions shape the evaluation of socially beneficial product enhancements.
(EXPERIMENTS & RESULTS)

Answer 16

Yes, here results:
1) Consumers less likely to purchase a green product when intended vs. unintended
2) Explicitly stating the company cares about both environment and quality does not overcome the decrease
3 & 4) less important