03 Representations of Men

Question 1

Name three case studies we have covered which represent men.

Answer 1

Representations of Men:
Hugo Boss 'Man of Today' Poster 
Guardians of the Galaxy: Vol. 2 - Teaser Trailer 
Representation of Older Age:
Saga Magazine

Question 2

In the Hugo Boss advert what was the key stereotype?

Answer 2

In this representation, there are two male stereotypes being shown these are the ‘Boss’ and ‘The Big Shot’.

Question 3

In the Guardians of the Galaxy: Vol. 2 trailer what was the key stereotype?

Answer 3

In this representation the main stereotype is the ‘Strong Silent Type’.

Question 4

In the Saga Magazine cover what was the key stereotype?

Answer 4

The key stereotypes shown in this representation are the wise and experienced stereotypes.

Question 5

Which media text suggests the stereotype of the ‘Boss’?

Answer 5

Hugo Boss ‘Man of Today’ Poster

Question 6

Which media text suggests the stereotype of ‘The Big Shot’?

Answer 6

Hugo Boss ‘Man of Today’ Poster

Question 7

Which media text suggests the stereotype of ‘the ‘Strong Silent Type’?

Answer 7

Guardians of the Galaxy: Vol. 2 - Teaser trailer.

Question 8

Which media text suggests the stereotype of wise?

Answer 8

SAGA Magazine cover.

Question 9

Which media text suggests the stereotype of experienced?

Answer 9

SAGA Magazine cover.

Question 10

Does the Hugo Boss ‘Man of Today’ poster support or challenge patriarchy?

Answer 10

This ad supports patriarchy.

Question 11

Does the Guardians of the Galaxy: Vol. 2 trailer support or challenge patriarchy?

Answer 11

This ad challenges patriarchy.

Question 12

Does the SAGA Magazine cover support or challenge patriarchy?

Answer 12

This ad supports patriarchy.

Question 13

What theory does the Guardians of the Galaxy: Vol. 2 trailer fit?

Answer 13

Reception Theory.

Question 14

What theory does the SAGA Magazine cover fit?

Answer 14

Uses and Gratifications Theory

Question 15

Name the seven stereotypes for men.

Answer 15

1. The Action Hero
2. The Big Shot
3. The Strong Silent Type
4. The Metrosexual
5. The Jock
6. The Joker
7. The Buffoon

Question 16

Define the Action Hero.

Answer 16

Is strong but not always silent.
He is often angry and above all he is aggressive in the extreme and engages in violent behaviour.
Violence is justified often by it being ‘for the greater good’.

Question 17

Define the Big Shot.

Answer 17

He is defined by his professional status.
He is the epitome of success embodying the characteristics and acquiring the possessions that society deems valuable.
This stereotype suggests that a real man must be economically powerful and socially successful.

Question 18

Define the Strong Silent Type.

Answer 18

Focuses on being in charge, containing emotion and succeeding with women.
Gains power through deeds rather than force.
This stereotype reinforces the assumption that men and boys should always be in control and talking about ones feelings is a sign of weakness.

Question 19

Define the Metrosexual.

Answer 19

A more feminine approach to masculinity, concerned with appearance.
This generally means: Smooth features, styled hair, use of cosmetics and hair care products, cares about clothes.
Sometimes turned into a sex object - sexualised and objectified.

Question 20

Define the Jock.

Answer 20

Physically fit and defined by sporting prowess.
Highly competitive and aggressive (but not necessarily violent)
He must fight other men when necessary and avoid being soft.
By demonstrating his power and strength the jock wants to win approval of other men and the adoration of women.

Question 21

Define the Joker.

Answer 21

A very popular character with boys/men
Can be shown as an moderate achiever but not a hard-worker.
Often portrayed as the friend rather than the leading man
A potential negative consequence of this stereotype is the assumption that boys and men should not be serious or emotional.

Question 22

Define the Buffoon.

Answer 22

Similar to the joker, however they are the joke (rather than making the joke)
Commonly appears as a bungling father figure in TV ads and sitcoms.
Usually well-intentioned and light-hearted, these characters range from slightly inept to completely hopeless when it comes to parenting their children or dealing with domestic (or workplace)issues.
However, they still end up in a winning position e.g. they still get the girl