02 Representations of Women

Question 1

Name three case studies we have covered which represent women.

Answer 1

Representations of Women:
- Boots TV Advert: Christmas 2016
- Hidden Figures poster
Representation of National/Regional Identity: 
- Brexit Leave Campaign

Question 2

In the Boots TV Advert what was the key stereotype?

Answer 2

This media text supported the beauty myth as it suggested that without pampering and makeup women cannot feel good about themselves (hence the tagline “Let’s Feel Good”).

Question 3

In the Hidden Figures poster what was the key stereotype?

Answer 3

This media text seems to challenge all stereotypes of women as it shows the women as strong, intelligent, and independent.

Question 4

In the Brexit Leave Campaign poster, what was the key stereotype?

Answer 4

This media text also seems to challenge all stereotypes of women as it shows the woman striking a superior pose and portraying her as strong.

Question 5

Which media text supports the beauty myth?

Answer 5

The Boots TV Advert

Question 6

Which media text portrays women as strong, intelligent and independent?

Answer 6

Hidden Figures movie poster.

Question 7

Which media text portrays women as strong and superior?

Answer 7

The Brexit Leave campaign poster.

Question 8

Does the Hidden Figures movie poster support or challenge Patriarchy?

Answer 8

The poster challenges patriarchy as, in a patriarchal society, it is suggested that men should have all control however, in this media text, the women are in control and hold the main parts in the movie.

Question 9

Does the Boots TV Ad support or challenge Patriarchy?

Answer 9

This ad challenges patriarchy as it shows women who work in jobs which would typically be deemed as men’s jobs. These jobs are those within the emergency services.

Question 10

Does the Brexit Leave campaign poster support or challenge Patriarchy?

Answer 10

This poster challenges patriarchy as it shows a woman being portrayed as superior and strong, like a superhero. Typically, superheroes are thought of as being male.

Question 11

What theory does the Boots TV Ad fit?

Answer 11

Reception Theory.

Question 12

What theory does the poster for Hidden Figures fit?

Answer 12

Reception Theory

Question 13

What theory does the Brexit Leave Campaign poster fit?

Answer 13

Two Step Flow Theory.