01: Basics

Question 1

The general env. of a Co, in 5 dims

Answer 1

Political
Economic
Social
Technological
Environmental
Legal

Question 2

From to:
perfect competition
imperfect competition
monopoly:
What changes n why?

Answer 2

price taker
to
price setter

coz of diff price elasticities

Question 3

Porter’s model
5 forces
+ 1 new

Answer 3

suppliers’, customers’ bargaining power

competitors

new entrants, threat of substitute prods n services (sometimes no clear cut diff)

+ 1 new: complementors

Question 4

Delphi method =

Answer 4

interactive forecasting method which relies on a panel of experts.
The experts answer questionnaires in two or more rounds

Question 5

SWOT analysis

Answer 5

Strategy analysis method
- for a goal:

                     Effect control:   Helpful   Harmful Internal   Strength Weaknesses External  Opport.   Threats

in/external refers to control

Question 6

4 purposes of mgmt methods:

Answer 6

• check your assumptions
• make decision process transparent
• engage other people
• share conclusions

Question 7

What makes ppl comfortable w decisions?

E.g.:

Answer 7

Ability to talk (engage, share) to check assumptions.
E.g.:
- employee receives order, asks WHY (correct)
- consultants engage as key skill

Question 8

Big data in Mgmt:
Promise
Problem

Answer 8

Check assumptions very fast.
But:
How to replace personal connections?

Question 9

Porter’s value chain:
what for?
structure?

Answer 9

• choose how to implement strategy
• arrow w (sequential) primary activities from inbound logistics to consumer
  and, on top:
  (layers of) support activities

Question 10

Swatch “wedding cake” concept

Answer 10

Segmentation of market from luxury, low volume to cheap, high volume