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Market Research: Set Up

This class was created by Brainscape user Emiel Rossel-Cambier. Visit their profile to learn more about the creator.

By: Emiel Rossel-Cambier
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Decks in this class (5)

Chapter 1: Management Problem And Research Solution
Problem statement,
Quantitative field research,
Qualitative field research
5  cards
Chapter 2: Qualitative Research
What is qualitative research used...,
What is qualitative research used...,
Example topics for focus groups
34  cards
Chapter 3: Sampling
Objective of sampling,
Population in sampling,
Sampling frame
18  cards
Chapter 4: Questionnaire
What is by far the most common me...,
Types of surveys,
Advantages of internet surveys
18  cards
Chapter 5: Coding
Types of variables in codebook,
Codebook variable name,
Codebook variable label
15  cards

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Market Research: Set Up

  • Class purpose General learning

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