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Marketing Research

This class was created by Brainscape user email chegg. Visit their profile to learn more about the creator.

By: email chegg
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Decks in this class (10)

Chapter 1 Introduction to Marketing Research
________ provides managers with n...,
The american marketing associatio...,
Modern marketing thought holds th...
16  cards
Chapter 2 The Marketing Research Industry
The first continuous and organize...,
______ is research that is conduc...,
__________ refers to firms conduc...
11  cards
Chapter 3 The Marketing Research Process and Defining the Problem and Research Objectives Learning Objectives
Step 1 of the marketing research ...,
Step 2 of the marketing research ...,
Step 3 of the marketing research ...
50  cards
Chapter 4 Research Design
A _________ is a master plan that...,
_________ is unstructured informa...,
_________ is used to gain backgro...
40  cards
Chapter 5 Secondary Data and Packaged Information
_______ refers to large amounts o...,
________ is the management and an...,
_______ refer to information that...
38  cards
Chapter 6: Qualitative Research Techniques
The means of data collection duri...,
__________ is defined as research...,
__________ involves collecting an...
61  cards
Chapter 8 Understanding Measurement, Developing Questions, and Designing the Questionnaire
_________ is defined as determini...,
________ are the specific feature...,
__________ are physically verifia...
89  cards
Chapter 7 Evaluating Survey Data Collection Methods
_________ of surveys include stan...,
In a __________ an interviewer re...,
Personal interviewers can build _...
49  cards
Chapter 9 Selecting the Sample
A _______ is defined as the entir...,
A ______ is defined as an account...,
A _______ is a subset of the popu...
60  cards
Chapter 10 Determining the Size of a Sample
The false belief that sample size...,
The size of a sample has nothing ...,
The _________ is the correct meth...
44  cards

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Marketing Research

  • Class purpose General learning

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