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ANI HITOVA
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Decks in this class (11)
Unit 1 - Nature and scope of market research
What is the definition of marketi...,
What is the definition of marketing,
What are the tendencies in marketing
16
cards
Unit 2 - Structure and planning of marketing research process
What are the steps to the marketi...,
Comment on the marketing research...,
What is problem formulation
14
cards
Unit 3 - Information Sources
What are primary data,
What are secondary data,
What are the advantages of second...
8
cards
Unit 4 - Qualitative research
What is the objective of qualitat...,
What is the difference in regards...,
What is the difference in regards...
29
cards
Unit 5 - Observation
What is observation,
What is the difference between st...,
Explain disguised and undisguised...
12
cards
Unit 6 - Survey
What is the definition of descrip...,
What is the application of descri...,
What is a survey
20
cards
Unit 8 - Scale design
What is the definition of scaling,
What is the definition of measure...,
What are the characteristics of s...
28
cards
Unit 7 - Continuous market research
What is longitudinal design,
What is secondary data,
What are syndicated services or s...
23
cards
Unit 9 - Experimentation
What is causal research,
What is causality,
What is the relationship between ...
22
cards
Unit 10 - Introduction to sampling
What is the definition of population,
What is the definition of sampling,
What is the definition of samplin...
26
cards
Unit 11 - Data handling and data analysis
What is coding,
What are the questions to be answ...,
How many multivariate techniques ...
14
cards
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market research
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