Zoella - Terminology Flashcards
Sanitised story content
Content that avoids controversy, taboo, language or material that may cause offence
Single camera edit
A production filmed with one camera- usually very quickly
Narrative currency
Stories that are updated, that discuss items up to date
Codes of realism
Technical, narrative or symbolic devices that are suggestive of the real world
Aspirational narratives
Stories that inspire audiences to want a particular lifestyle or to change their behaviour in some way
Jump cuts
Editing technique that cuts material from single takes, giving the effect of jumping forward in time
Breaking the fourth wall
Where the presenter addresses the audience
Unscripted narrative
Improvised moments in dialogue
Collaborative content
Where vloggers make co-productions
Amateur aesthetic
A deliberate non-professional film style
Presenter POV
Seeing what the presenter see
High-key lighting
A lighting that eliminates shadows
Best friend characterisation
A presenting style that gives audience access to detail of presenters life
Confessional narrative
Giving the audience access to inner thoughts, also allowing audience to experience doubts and worries
Candid imergry
Photographs that aren’t posed
