Theories

Question 1

Barthes-Semiotics

Answer 1

-idea that texts communicate their meaning through signs and codes, that are embedded for audience to decode

Question 2

Totorov-Narrtology

Answer 2

• idea that all narratives follow a basic structure that follows one state of equilibrium to another
• idea that 2 states of equilibrium are sperated from a period of imbalance

Question 3

Steve Neale-Genre Theory

Answer 3

-Genre is an industrial process
- Audiences need repetition and difference

Question 4

Jean Baudrillard- postmodernism

Answer 4

-idea that the postmodern boundaries between the “real” world and the media created world have collapsed and it’s no longer possible to distinguish reality and simulation

Question 5

Stuart Hall-Representation theory

Answer 5

-idea that representation is the production of language through signs
-stereotyping as a form of representation, reduces people to a few traits/characteristics

Question 6

David Gauntlett-Theories of Identity

Answer 6

-the idea that the media provides us with “tools” or recourses to construct our identities

Question 7

Van Zoonen- Feminist theory

Answer 7

-idea that gender is constructed through discourse, and it’s meaning varies according to historical and cultural contexts
-idea women’s body’s are seen as objects while men’s are seen as a ‘spectacle’