zoella and attitude Flashcards
zoella is a
British lifestyle YouTuber and fashion blogger who gained 10 million subscribers on her YouTube channel and her blog was also received well gaining a lot of fan attention with her quirky styling tips.
zoellas target audeince is
females aged between 25-35 in the ABC1 demographic
her spin off sister channel more zoella
helps her make even more money out of her existing brand, audiences get to see her behind the scenes and with family and friends, personal life
when you-tubers are sponsored they have to make paid promotions clear enough
by adding hashtags or links to websites
she has her own company a-z creatives
they work as agents for other bloggers and deal with brand products and partnerships
attitude works with
stream publishing limited
Zoella gets help from third party MCN companies
to help with marketing and brand promotions
attitude magazine uses social media by
having an online website and digital copies of their magazines that can be downloaded via the app store
zoella maximises audience by
collaborating with other bloggers and regular appearances at events like loose women, this morning, celebrity bake off
attitude maximizes audiences by
featuring celebrities on front cover like Daniel Radcliffe, and frequently gets exclusive interviews with celebritites
attitude first gay male owner
Darren Styles