vogue/ big issue Flashcards
vogue is owned by
conde nast and a luxury lifestyle magazine
the front cover features a
tanned Italian actress Sophia Loren famous in the 60’s for being a exotic beauty
close up of Sophia Loren makes her seem
very important and powerful she is also making direct address to show she is confident
the jewels she is wearing represents
wealth and riches
Sophia Loren’s costume
blue, teal color which connotes inspiration, confidence. her costume is taken from a middle eastern background to emphasises her being exotic
stuart halls stereotype
her costume is taken from middle Easter stereotypes representing ethnic minorities as ‘other’
in the article there is a piece written by
sheila black this is very counter typical of vogue
sheila black challenges female stereotypes
she talks about women being independent and financially independent and investing money having financial power which was unusual for the 60’s a slow shift on how gender is represented
women who read vogue at that time and now are
from the ABC socioeconomic wealthier and have the money to invest
but also implies that
women having a lack of privacy from their husband and are reliant on them. the fact that there is an article explainign investments reflects hoe less involved women were with finances
the cutex adverte shows
a woman with bare shoulders which suggests nudity
the cutex advert also suggest nudity through the lipstick colours
bare essentials, birthday suit, barely decent. suggesting women need to be naked, sexualised to be beautiful by the rhetorical question ‘are you woman enough?
in the imperial leather advert there is
a mother and son/ child. a typical representation of women being nurturing and maternal
the advert is about soap talking about soft and gentle suggesting that
women need to soft (which may mean weak, delicate) and gentle, the way the woman on the cover is with the child she is also looking away all her attention on the child
during the 60’s what movements were there
female sexual liberation, the birth control pills were made