Zoella Flashcards
When did Zoella start her blog and yt channel
2009
Media language on website
Lots of images-Aesthetic
Connotations of girly
Easy access to social media links
Media language on website
Lots of images-Aesthetic
Connotations of girly
Easy access to social media links
Amateur Aesthetic
Things such as video cuts. Leaving in bloopers etcetx
Best Friend Characterisation
Appearing kind and caring. Acting like speaking to a friend
Confessional Narrative
Telling the audience a secret or confessing something to seem more relatable
Breaking 4th wall
Being direct with the audience
Stuart Hall representation
Who Helped regulate youtube
Ofcom and ISPs to ensure they developed parental control
Problem With regulating the internet
Its impossible to regulate everything
Zoella Audiences
12-15yr old girls
Clay Shirky end of audiences
Making videos such as Q&As engage the audiences
Bad Things of Zoella
Overpriced merch
How we percieve girls should look. dress certain way look certain way etc etc
Identity Theory Gauntlett
People gain a sense of identity through watching videos
Regulation theory. Livingstone and Lunt
Zoella is expected to self regulate