The Big Issue Flashcards
Who Is The Big Issue
A street magazine that was founded by John Bird and Gordon Roddick that is sold by street vendors in need of money
When was its first publication
September 1991
How many Sold a week
100,000 sold in britain every week
How many copies overall have been sold
200m
Target Audience
People who want to give to the homeless
Reformers
Probably more left leaning
How many countries is the big issue in
:35
What does the big issue aim to show
Background does not matter
Whats their tagline
A hand up not a hand out
What is unique about TBI
The homeless can buy the magazine for £1.25 and sell it for £2.50. This gives them other skills such as social skills
Identity Theory. Gauntlett
The mass media is becoming more liberal
Grayson Perry-Trans
Regulation
TBI is not a member of IPSO
Why does it not apply to curran and seaton power in the media
Because it is a singular business partnership
Independent
Although it still needs to adhere to conventions of normal magazines
Reception Theory Hall
Preffered-Like TBI and their values
Negotiated-Understand the values but dont like the magazine itself
Oppositional- Far right wing ideas, sees homeless as lazy
