Zimbardo standford prison experiment Flashcards
Experiment designe of Zimbardo study
Guards made their rules/ Prisoners were unexpectedly picked up from their homes, handcuffed and searched/experiment was supposed to last two weeks
Results of zimbardo study
Stopped after 6 days/ guards could no longer distinguish between their roles and real life, becoming sadistic/ prisoners showed signes of extreme stress
De individuation
the loss of personal identity that occurs
when we are in certain situations that increase our anonymity/ our behaviour becomes less constrained by social norms
Dodd 1985 technique for demonstrating de individualisation
To demonstrate de individuation/ 229 undergraduate psych students asked “ if you could do anything humanly possible with complete assurance that you would not be detected or held responsible, what would you do?”
Results of dodd 1985
36% were anti social responses and 26% were criminal
Ethical issues of zinbardo study
Potential biases in participant selection/ demand characteristics/ informed consent
Social cognition
study of how human beings think about
their social world: how they select, interpret, remember, and use information to make judgments and decisions
Types of social cognition
Automatic: nonconscious, involuntary
Controlled: intentional, voluntary
Automatic thinking
Automatic thinking helps us understand new situations by relating them to our prior experiences- schemas organise our knowledge
Schemas
Schemas are mental structures that organize our knowledge about the social world
Accessibility
the extent to which schemas and concepts are at the forefront of the mind and are therefore likely to be used when making judgments about the social world
Three reasons for schema accessibility
1) some schemas are chronically accessible because of past experience. ( Chen and Anderson 1999).
2) schemas can be accessible when they are related to a current goal ( Eitam & Higgins 2020)
3) because of our recent experience
Two things effecting schemas
1) accesiblity
2) priming
Priming
Priming is the presentation of a stimulus that activates a concept in memory
Types of priming
1) positive/ negative
2) semantic
3)Associative
Positive and negative priming
Processing speed - positive speeds up memory retrieval
Semantic priming
involves words that are associated in a logical or linguistic way
Associative priming
Involves using two stimuli that are normally associated with one
another.
THE EFFECT OF PRIMING WITH A LOVE CONCEPT ON BLOOD DONATION PROMISE
Charles-Sire et al., (2014)
Charles-Sire et al., (2014) participants were primed with the concept of love and solicied to promise blood to the French National Blood Bank.
Self-Fulfilling Prophecy
People have an expectation about what another person is like, which influences how they act toward that person, which causes that person to behave consistently with people’s original expectations, making the expectations come true.
Cultural differences of social cognition
Nisbett and colleagues found that people who grow up in Western cultures have an analytic thinking style while east asians have holistic thinking
Counterfactual thinking
Mentally changing some aspect of the past as a way of imagining what might have been