ZHONGHUA Secondary School

Question 1

The purpose of a business to meet the ______ and ______ of customers.

Answer 1

needs / wants

Question 2

Produce goods that can be seen and ______ .

Answer 2

touched

Question 3

Produce goods with use of machines and/or ______ .

Answer 3

labour

Question 4

Produce services that can be ______ .

Answer 4

experienced

Question 5

Services are performed when sellers interact with _____ .

Answer 5

customers

Question 6

True or False Question.

Specialty Stores cater to a specific market and have a distinct image.

Answer 6

true

Question 7

True or False Question.

Convenience Stores sell a wide variety of slow-moving basic food and non-food products.

Answer 7

false

Question 8

True or False Question.

Department Stores are usually located in major shopping centers and have more than one floor.

Answer 8

true

Question 9

True or False Question.

Supermarkets tend to sell mainly food products and offer personalized services.

Answer 9

false

Question 10

True or False Question.

The product range in a hypermarket includes groceries, household products and apparel.

Answer 10

true

Question 11

Branding is the use _____, _____, _____, or deign-or a combination of these four things-to _____ a product.

Answer 11

name, term, symbol, identify

Question 12

A brand is a _____ by the business to deliver all the benefits and values that are linked to that brand.

Answer 12

promise

Question 13

State the 3Cs of Pricing

Answer 13

cost, competitor’s prices, customer’s wiliness to pay

Question 14

What is customer service ?

Answer 14

Customer service is what businesses do for their customers so that they will be happy.