Zeoella Media Language Flashcards
What type of camera technique did Zoe use at the start of her vlogging journey?
single camera set up, medium close ups, direct address - helps create audience interaction & illusion of familiarity and intimacy “Post your comments below” “Remember to like, comment and share”
What has become cheaper and available online?
Lights have become easily available and cheap online, many vloggers use them to focus the audience on them and to make there shots look professional.
What do handheld shots add?
Add a feeling of realism to her posts. Creates an ‘amateur’ feeling but also appeals to an audience who feel they are seeing the real Zoella.
How do vloggers give audiences oppotunities to interact?
By liking, commenting and subscribing. Vloggers often ask their audience questions or instruct them to hit subscribe and leave comments making them feel engaged.
Who else does Zoe also refer to?
She refers to other media prodcuts in her posts eg singers, films, celebs. This adds to her representation as someone who is current, popular and fashionable etc
Who does she collaborate with?
She collaborates regularly with other influencers which creates more intertextual references while also creating an impression of popularity and success.
Where is lots of her content shared?
Lots of her content is shared across multiple channels eg hers, alfie’s, joes etc. They borrow from each other in terms of ideas and content and often have a variety of identical posts.
What do each of her videos have?
Each of her videos have a rough narrative eg ‘’Christmas eve preparations’ the editing is often quite fragmented showing us a montage of shots from different days or activities. There is not a clear todorovian narrative structure to most videos instead they are often just glimpses in random events than one major quest.
What has happened as her editing has progressed?
As her videos and editing has progressed she now has smooth scenes where the editing becomes invisible to the audience. Looks like one long scene.
Editing: What helps her look more relatable?
‘Jump cuts’ are obvious cuts reminding the audience these video are edited making her look more relatable due to the limitations of filming on a single camera.
Editing: What does she choose to leave in?
She chooses to leave in pauses or long silences to make her seem relatable meaning some audiences will trust her more.
How do her videos feel?
Her videos feel spontaneous and unscripted to fans who want to feel like they are seeing the real Zoe.
What type of language/behaviour does she use?
She uses informal words, colloquialisms, slang that appeals to younger audiences. Her informal mode of address combined with her immature sense for humour and behaviour is a good way of appealing to younger audeinces who may relate.
What type of relationship does Zoe create with her fans?
A parasocial relationship
What else does Zoe use to appeal to a younger audience?
She uses a range of emojis and graphics on her videos/photos which appeals to a younger audience whilst making her seem young and fun.
What gives Zoe the girl next door feel?
She used to film on her old bedroom giving her the girl next door feel and creates a sense of intimacy as we are her real life.
What is her mis-en-scene like?
Typically feminine eg pinks, golds, glitter etc. Her website echoes this branding by using youthful pastels, fair lights, serif font, glittery backgrounds.
What type of body language does Zoe use?
She uses reasonably overtly feminine body language and actions such as applying makeup, touching her lips/hair. Also uses lots of shots of makeup and hair products.
What helps her audience relate to her?
Lots of her videos show her doing relatable activities such as cooking, cleaning, going out. this helps her audience relate to her/identity with her and see her as normal.
What does Zoe make look like reality but is still constructed?
Seeing ‘imperfections’ eg no make-up, spots, crying adds to the reality even though it’s still heavily constructed. Her posts are also still heavily constructed as images are chosen, edited. We may be seeing hyperreal ‘simulacrum’ of Zoella.
What type of topics does she tackle?
She tackles ‘taboo’ topics eg mental health, sexual health. this adds to her feeling of reality and are shown aspects traditionally left out of the media.
How is Zoe shown in a family friendly way?
Zoella is not often sexualised in her content. She’s shown in ‘Family friendly’ ways. She may represent herself like this due to her young target audience and to avoid loosing sponsors / brand deals.
What has Zoe gotten in trouble before for doing?
Posting homophobic comments as well as general slurs etc.
What may controversial content result in?
May result in her account being filtered of demonetised which would restrict her income.