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Question 1

(1 mark) Name two sectors of traditional media.

Answer 1

Film, television

Question 2

(1 mark) Give one example of a new media product.

Answer 2

Interactive media

Question 3

(2 marks) Explain how the internet has impacted the media industry

Answer 3

The internet has increased accessibility and distribution of media, allowing for global
reach and instant updates.

Question 4

(2 marks) Provide two examples of products in the media industry that are used by
both traditional and new media sectors.

Answer 4

Video is used both in traditional television broadcasting and online streaming
platforms. Audio is used in radio broadcasts and podcasts.

Question 5

(2 marks) Identify two types of products produced in the digital publishing sector.

Answer 5

eBooks are digital versions of books available online. Websites provide a platform for
digital publishing and online interaction.

Question 6

(2 marks) Explain the role of a production manager in the media industry.

Answer 6

A production manager oversees the entire production process, ensuring that
schedules are met, resources are effectively allocated, and the project stays within
budget.

Question 7

(2 marks) Describe how the role of a script writer contributes to the creation of media
products.

Answer 7

The script writer develops the narrative, dialogue, and character interactions that
form the foundation of the media product, ensuring the story is compelling and
coherent

Question 8

(3 marks) Discuss why individuals in the media industry might perform more than
one role in a project.

Answer 8

In smaller projects, individuals might perform more than one role to reduce costs,
streamline communication, and maintain creative control, which is often necessary
due to limited resources and budget constraints.

Question 9

(2 marks) Identify two purposes of media products and provide an example for each.

Answer 9

Educate: Documentaries are created to inform viewers about specific topics.
Entertain: Movies are designed to engage and amuse audiences through storytelling
and visuals.

Question 10

(2 marks) Describe how colour and typography can influence the purpose of a media
product.

Answer 10

Colour can set the mood and tone of a media product, such as using bright colours
for a playful feel. Typography influences readability and tone, such as formal fonts for
professional documents or playful fonts for children’s content.

Question 11

(2 marks) What is a client brief and why is it important in media production?

Answer 11

A client brief is a document that outlines the requirements and expectations of a
project. It is important because it guides the planning and production process,
ensuring that the final product meets the client’s needs.

Question 12

(3 marks) Explain how client requirements can constrain the planning and production
of a media project.

Answer 12

Client requirements can constrain planning and production by limiting the budget,
setting tight deadlines, and restricting creative freedom. This can affect the scope
and quality of the final media product.

Question 13

(2 marks) Describe the difference between a formal client brief and an informal client
brief.

Answer 13

A formal client brief is a detailed written document outlining specific requirements. An
informal client brief may be a verbal agreement or loosely structured document
providing general guidelines.

Question 14

(2 marks) Name two categories of audience segmentation and provide an example
for each.

Answer 14

Age: Children are targeted with educational TV programs. Interests: Sports
enthusiasts are targeted with sports magazines and TV channels.

Question 15

(3 marks) Explain why audience segmentation is important in the design and
production of media products.

Answer 15

Audience segmentation is important because it helps tailor content to specific groups,
ensuring relevance and engagement. It allows media producers to create more
effective and targeted products, increasing audience satisfaction and loyalty.

Question 16

(2 marks) Differentiate between primary and secondary research methods.

Answer 16

Primary research involves collecting new data directly from sources, such as
interviews. Secondary research uses existing data from sources like books and
journals.

Question 17

(2 marks) Provide one advantage and one disadvantage of using focus groups as a
primary research method.

Answer 17

Advantage: Focus groups provide detailed and diverse feedback directly from the
target audience. Disadvantage: They can be time-consuming and expensive to
organise.

Question 18

(2 marks) What is the difference between qualitative and quantitative information?

Answer 18

Qualitative information is descriptive and explores opinions and experiences, such as
interview transcripts. Quantitative information is numerical and measures quantities,
such as survey statistics.

Question 19

(3 marks) Explain how camera angles and lighting can be used to create impact in a
video production.

Answer 19

Camera angles, such as low angles, can make a character appear powerful, while
high angles can make them look vulnerable. Lighting affects mood, with soft lighting
creating a romantic atmosphere and harsh lighting creating tension.

Question 20

(2 marks) What are the three phases of a work plan in media production?

Answer 20

Pre-production, production, post-production

Question 21

(2 marks) Describe the role of milestones in a work plan.

Answer 21

Milestones are key points in a work plan that measure progress and ensure that the
project stays on track. They help manage time and resources effectively by breaking
down the project into manageable stages.

Question 22

(2 marks) What is defamation and how can it impact media producers?

Answer 22

Defamation involves making false statements that harm someone’s reputation. It can
lead to legal issues for media producers, such as lawsuits and damage to their
credibility.

Question 23

(2 marks) Explain the purpose of intellectual property rights in the media industry.

Answer 23

Intellectual property rights protect creators’ work, encouraging innovation by ensuring
they can benefit from their creations. This protection fosters a healthy creative
industry.

Question 24

(2 marks) Why is it important for media producers to obtain permissions for using copyrighted materials?

Answer 24

Obtaining permissions for using copyrighted materials is important to avoid legal
consequences, respect creators’ rights, and ensure ethical use of intellectual
property