All? Flashcards
what is the main purpose of conducting research in media production?
to understand audience needs and preferences
what is a benefit of conducting research before starting a project?
informs decisions to meet target audience needs
what is a characteristic of primary reasearch?
collecting original data directly from the source
what is an example of primary research?
conducting a focus group, questionnaire, online survey, interview
what primary method involves gathering opinions from multiple people at the same time?
focus group
why is a key advantage of using interviews as a research method?
they allow for in-depth responses
what is a disadvantage of an online survey?
respondents can easily provide false information
which primary method is the best for collecting data from a large number of people quickly?
questionnaires
what type of research relies on data collected from books, journals, and online sources?
secondary research
what is an example of a secondary research source?
gathering information from a magazine, book, online website, the internet
what is a disadvantage of using the internet for secondary research?
information may be outdated or unreliable
what is the key difference between qualitative and quantitative research?
quantitative research involves numbers; qualitative research involves opinions and description
what is an example of quantitative data?
the number of people who viewed a video
when analysing research data, why is it important to consider both qualitative and quantitative information?
it gives a balanced view of numbers and opinions
what does the “type of product” in a client brief refer to?
the kind of media being produced (video, website ect…)
what is the purpose of a media product?
the reason why the product is being created (inform, entertain ect…)
what is the “audience segmentation” in the context of media production?
grouping the audience based on shared characteristics
what does “client ethos” refer to in a brief?
the client’s business values and principles
why is it important to consider the genre when interpreting a client brief?
it influences the stylistic choices and conventions used in the product
what is the purpose of setting a “timescale” in a client brief?
to establish deadlines for the project’s completion
what is an example of audience segmentation by “lifestyle”?
targeting an audience that is interested in outdoor activities
which purpose of a media product is focused on encouraging specific behaviours or actions?
influence
how can the “tone of language” be adapted to meet the purpose of a media product?
be selecting formal or informal language depending on the target audience
what does the “positioning of elements” refer to in media product design?
the placement of visual an textual components on the page or screen
what is a feature of a “formal” client brief?
a structured document with specific, detailed requirements
why might a client choose to communicate a brief through a “negotiated” approach?
to allow for flexibility and collaboration between the client and the producer
what is a feature to consider when thinking of the “style of the visual representation” in a media product?
the genre and target audience of the product
how does the “style of audio representation” affect the interpretation of a client brief
it influences how the audience perceives the product’s genre and mood
what is a traditional media sector?
print publishing
what type of product is typically associated with the television sector?
video content such as shows and commercials
which media sector is most closely associated with computer games?
new media
what is a key responsibility of a graphic designer in the media industry?
creating visual content such as logos, posters, and websites
which role is primary involved during the pre-production phase of media production?
script writer
what is the primary purpose of a media product design to entertain?
to amuse and engage the audience
how does the style of the visual representation differ between an educational media and an entertainment product?
educational products often use formal language and clear, structed visuals
what is a key element to consider when interpreting a client brief?
the type of product and its purpose
what is a typical way in which a client brief might be communicated?
through a written document
audience segmentation can be based on……
their location and lifestyle
what role is responsible for creating and designing the user interface of a website?
web designer
what sector would augmented reality (AR) and virtual reality (VR) most likely to be classified?
new media
what is the main responsibility of a production manager in the media industry?
overseeing the entire production process and ensuring the project stays on schedule
why might the tone of language be adjusted in a media product aimed at a younger audience?
to align with the informal and playful nature often preferred be younger audiences
