Yr1 Price Determination in a Competitive Market Flashcards
PART 1
THE DETERMINATION OF THE DEAMDN FOR GOODS AND SERVICES
What’s the definition of demand?
The quantity of a good or service that buyers would wish (willing and able) to purchase at each conceivable price
What does the law of demand state?
The law of demand states there is an inverse relationship between quantity demanded and the price of a good or service (ceteris paribus)
What does ceteris paribus mean?
All other factors stay the same (are constant)
What does a change in prices cause on the demand curve?
Movement ALONG the demand curve
- If the price increases on the demand curve, what happens to the demand curve?
- Vice versa with price decrease
- Contraction in demand
- Extension in demand
On the demand curve, are supply and demand inversely proportional or proportional?
Inversely proportional
What is the acronym for causes in shifts in the demand curve?
PIRATES
What does PIRATES stand for in terms of demand and the causes of the shifts in demand?
Population
Income
Related goods (substitutes/ complements)
Advertising
Tastes and fashions
Expectations of future price changes
Seasons
PART 2
PRICE, INCOME AND CROSS PRICE ELASTICITY OF DEMAND
What is the definition of PED?
The responsiveness of the quantity demanded of a product to a change in its price
What is the formula for PED + what does he number reveal about the product + diagram
PED = (% change Qd)/ (%change P)
Where Qd > P - elastic + shallow demand curve
Where Qd < P - inelastic + steep demand curve
What are the determinants of PED elasticity?
- The number and availability of substitutes
- Marketing in general, and branding and advertising
- Proportion of income spent on the product
- The degree of habit
- The time period
What is the definition of income elasticity of demand? (YED)
The responsiveness of demand to changes in income
What happens to a
1. Normal good
2. Inferior good
as incomes rise
Also which way does the demand curve slope?
- Demand rises + curve slopes upwards
- Demand falls + curve downwards sloping
What is the YED formula + what do the results mean?
(% change in Qd) / (% change in income)
+ means normal good
- means inferior good
Elastic > 1
Inelastic 0 < YED < 1
What is the definition of cross elasticity of demand (XED)?
The responsiveness of demand of one goods to changes in the price of a related good > either a complement or a substitute