Your Business Brand and Reputation

Question 1

What is a Brand Promise?

Answer 1

It’s a way for an organisation to tell their customers what they can do for them.

Question 2

What’s Primark’s Customer Promise?

Answer 2

“Easy, caring, and fun”

Question 3

What is Primark’s Mission Statement?

Answer 3

To supply quality clothing at excellent prices.

Question 4

What 2 things are customers influenced by to buy a product from your store?

Answer 4

Peer pressure such as friends and family, and Reputation.

Question 5

How does your organisation use Social Media?

Answer 5

Primark uses Social for a way to keep in contact with customers and to promote products.

• Twitter for customer interaction and promoting products
• Facebook, they post videos and promote products
• YouTube, the post videos of the products and post tutorials and style videos of how to use the products such as how to put an outfit together that is currently in store.

Question 6

What does PESTLE stand for?

Answer 6

P = Political
E = Economical
S = Sociological
T = Technological
L = Legal
E = Environmental

Question 7

What could be a Political factor that can affect Primark?

Answer 7

• Trading
• Deliveries from abroad
• Northampton Council - Elections

Question 8

What could be an Economical factor that can affect Primark?

Answer 8

• Money
• Retail prices changing
• Competitive Businesses

Question 9

What could be a Sociological factor that can affect Primark?

Answer 9

Primark using social media wisely by using
Instagram, Twitter and YouTube to interact with customers and promote products. This helps keep customers up to date which helps build up our reputation.

Question 10

What could be a Legal factor that can affect Primark?

Answer 10

• Company Policy
• Health & Safety
• Data Protection
• Consumer Rights
• Equality

Question 11

What could be a Technological factor that can affect Primark?

Answer 11

Using more modern technology such as:
•Touch screen screen tills
• computers
• tablets so we can access the system to help find an item for a customer.

Question 12

What could be an Environmental factor that can affect Primark?

Answer 12

• Delivering clothes/products from China

Question 13

What is a Sector?

Answer 13

A Sector is one of a few segments in the economy within a large group of companies that can be categorised.

Question 14

What sort of jobs are in the Primary Sector?

Answer 14

This sector deals with extraction and harvesting of natural resources such as agriculture and mining.

Question 15

What sort of jobs are in the Secondary Sector?

Answer 15

This sector is construction, manufacturing and processing.

Question 16

What sort of jobs are in the Territory Sector?

Answer 16

Retailers, entertainment and financial sectors make up this sector.

Question 17

What sort of jobs are in the Quaternary Sector?

Answer 17

This final sector deals with knowledge of intellectual pursuits including research and development.

Question 18

What is a Product?

Answer 18

A product is a material or item that can be purchased. This is usually a physical item, that can be seen or touched such as a meal, clothes or a tablet.

Question 19

What is a Service?

Answer 19

A service is an activity or action carried out for a customer. For example, a service delivered by a doctor, barber or room attendant. A service can differ from colleague to colleague. You cannot own a service but you can use it.

Question 20

What’s the difference between a customers need to a customers want?

Answer 20

A need is something that solves a real or imagined problem. A want on the other hand is simply something nice to have.

Question 21

What’s the 5 Steps to selling?

Answer 21

1) Identify the customer’s needs
2) Present solutions
3) Check solutions
4) Overcome objections
5) Close the sale

Question 22

What’s an example of an open ended question?

Answer 22

Do you like this product or maybe this one?

Question 23

What’s an example of a closed question?

Answer 23

Would you like a bag?

Question 24

What is Market Share?

Answer 24

Market share is the amount of market your business attracts - the market being your customers.

Question 25

How do you increase your Market Share?

Answer 25

Companies increase market share through innovation & strengthening customer relationships.

Question 26

What is a USP?

Answer 26

Unique Selling Point. As competition increases businesses need to have something about them that stands out to customers, this is called a Unique Selling Point.

Question 27

Who are your competitors?

Answer 27

New Look, River Island and Topshop.

Question 28

Why is it vital to keep your knowledge up to date?

Answer 28

As retail changes regularly, it is so important to keep up to date with what’s going on and getting up to date training to not only feel more confident in your role but it helps when serving customers and helping colleagues too.