Year 2: Commercialisation & Media

Question 1

What are the three components of the golden triangle?

Answer 1

1. Sport
2. Media
3. Sponsors

Question 2

Define spectatorship

Answer 2

Watching sport without taking place

Question 3

Identify some news ways we can spectate sport since 1980

Answer 3

1. Pay-per-view
2. Catch up TV & ability to pause & rewind
3. Satellite (e.g. Sky TV)
4. Mobile devices
5. Internet

Question 4

There are many positives & negatives of commercialisation on sport - see page 178 in book 2 for this…..go on!

Answer 4

Look at the book!!

Question 5

Identify 4 positive effects of the media on sport

Answer 5

1. Raise profile of the sport & athletes
2. Increase financial revenues via sponsorship
3. Rules make sport safer
4. Sport available 24/7
5. Minority sports accessible
6. Makes sport more exciting (e.g. punditry)

Question 6

Identify 3 negative effects of the media on sport

Answer 6

1. Added pressure on athletes to perform
2. Added pressure on officials to make correct decisions
3. Athletes targeted in private lives
4. Shows negative side of sport

Question 7

Sport is often termed a ‘commodity’, what does this mean?

Answer 7

Sport is an article that can be traded and therefore money made from.