Year 1 Micro Flashcards
Reasons for the shape of the demand curve
Income effect: as price rises, the purchasing power of our income can’t go as far, they can’t buy the same quantity.
Substitution effect: as price rises, other goods are more price competitive, so they switch their consumption
Non-price determinants of demand:
PASIFIC Population Advertising Substitute's price Income Fashion/tastes Interest rates Complement's price
Reasons for the shape of the supply curve
- Firms have the objective of profit maximisation so as price rises, there is potential for higher profit if the firm sells more.
- As Quantity rises, costs of production rise, so price rises to cover this and this allows maintaining profit margins
Non-price shifters of supply
PINTSWC:
Productivity
Indirect Tax (as cop rises supply shifts left)
Number of firms
Technology: causes cop fall shifts s right
Subsidy: cop fall and encourages Q rise, S shifts right
Weather: if good shifts S right
Costs of production: if cop fall, s shifts right
What is the price mechanism?
ARSI:
Allocate scarce resources
Rations away excess D/S
Sends signals to producers that P are wrong
Provides incentives for producers to change P so to make more profit
What does the price mechanism lead to?
The perfect allocation of scarce resources
What was a famous economist’s name for the price mechanism?
Adam Smith called it the invisible hand as there is no government intervention
Compliment goods
Goods usually bought together
- A contraction in demand for one Causes
- A shift left in demand for the other
Substitute goods
Goods in competitive demand
Contraction in demand (1) causes shift right in demand (2)
Derived demand
Demand for a good or service which comes from the demand for something else
Shift right in demand (1) causes shift right in demand (2)
Composite good
Goods that require the same input.
Shift right in demand (1) causes shift left in supply (2)
Joint supply
As production for one increases, production for the other increases.
Shift right in demand (1) causes shift right in supply (2)
PED determinants
SPLAT Substitutability Percentage of income Luxury/Necessity Addictive Time period
PED and TR
EOIS Elastic Opposite Inelastic Same
Elasticity along the demand curve
Top half: elastic
Bottom half: inelastic
Midpoint: unit elastic
Determinants of PES
PSSST Production lag Stocks Spare capacity Substitutability of FOP Time
Elasticity limitations
- Elasticity figures are only estimates: often data collected can’t be trusted, not reliable, data can be collected from competitors. Each firms is different, past data may be used but current consumer habits may have changed. Inaccurate. Unreliable. Change over time. Use it as a guide but not just it
- Assume ceteris paribus: lots of often factors affect D/S
- PED varies along the demand curve: business can’t change prices by some amount and expect the same change in QD
Indirect tax likeability
Consumers: have to pay more so don’t like it. Reduces CS, especially when D is price inelastic
Producers: don’t like tax, profits fall, lost PS, prefer when demand is inelastic because can pass on most of the tax to consumers.
Government: great way to gain income, earn revenue, if demand is inelastic may not have an negative impact on jobs
Subsidy market impact
Government: big cost to implement, need to work out opportunity cost of decision, where has the money come from? Can the government afford it.
Producers: love it, more revenue.
Consumers: saving money but if all subsidy was passed on to consumers would be paying even lower price so producers are keeping some, so don’t benefit fully from the subsidy
Minimum price
Government: intervention buys, high opportunity cost, popularity
Producers: revenues rise
Consumers: higher prices
Maximum price (price ceiling):
Government: deal with excess demand by shifting supply right, opportunity cost of subsidies, black markets may form so government failure.
Producers: prices fall, quantities fall, jobs fall
Consumers: price fall so happy