Yarbus (1967) Flashcards
1
Q
When did Yarbus do his experiment?
A
1967
2
Q
What was yarbus looking at?
A
Eye movements and responses
3
Q
What was Yarbus experiment?
A
Yarbus presents participants with a picture of a family scene and asked different questions such as estimate wealth, age, circumstances. He recorded the eye movements for each.
4
Q
What was the result of the experiment?
A
What the participants looked at was determined by the question
5
Q
What is the difference types of eye movement called?
A
Fixation - points when the eye stops moving
Saccade - movement of the eye between fixation
6
Q
What conclusions did Yarbus come to?
A
Created an entire new stream of vision research
Revolutionised our understanding of how, why and when we look at things
7
Q
What were some of the applications of Yarbus experiment?
A
CCTV viewing strategies UX analysis Scene processing( what do we look at?) Medical image analysis ( more advanced doctors know exactly what to look for) Sports science Studying expertise
